July 16, 2007

XA Subsidiary Produces the Jet Airways ‘Change the Way You Fly’ Press Luncheon and Reception Galas Wednesday, July 11, 2007

NEW YORK, July 16 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN.OB), a major national event marketing firm that serves many Fortune 500 companies, reports that its wholly owned subsidiary The Experiential Agency, Inc. was selected by Jet Airways in cooperation with The Boeing Company and GE Aviation, as the event production agency for their Gala Press Luncheon and Gala Reception marking the inauguration of their daily service from the USA to Mumbai. The Galas took place in New York City at the Waldorf Astoria on Wednesday, July 11, 2007.

As the production company, XA through its wholly owned subsidiary The Experiential Agency, Inc., designed, developed and managed all required elements of the galas to create a highly stylized and integrated program. The Gala Press Luncheon was a media event that took place in the Waldorf Astoria's Grand ballroom from 12 p.m. to 2 p.m. It was followed by the Gala Reception for travel professionals that included a cocktail reception and dinner. Also, the Chairman of Jet Airways, Naresh Goyal, unveiled the world's most revolutionary interiors and luxurious airline seats -- designed exclusively for Jet Airways. The interiors consist of First Class Bedroom Suites, the largest Business Class Seat in the sky in Jet Airways Premiere Class and an entire new era in Economy Class seating.

Joe Wagner, CEO of XA, states, "It is an honor to have developed a relationship with Jet Airways. We are proud that XA was given the opportunity to showcase design logistics and production capabilities to support the exciting and bold launch for their North American service."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About Jet Airways

Jet Airways is an airline based in Mumbai, India, operating domestic and international services. The airline operates over 340 flights daily across 44 destinations within India and also operates flights to Nepal, Sri Lanka, Singapore, Malaysia, United Kingdom, Thailand, Belgium & United States of America on one of the youngest and best maintained fleets. Jet Airways plans to extend its international operations further in North America, Europe, Africa & Asia in the coming years with the induction of wide-body aircraft into its fleet.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes,""expects,""intends,""will,""anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

   For more information, please contact:   Amanda Puck   XA   312-239-2370   [email protected]  

XA, Inc.

CONTACT: Amanda Puck of XA, +1-312-239-2370, [email protected]

Web site: http://www.expagency.com/