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Sun Country Airlines Launches New Rewards Program, Ufly Rewards

Posted on: Tuesday, 17 July 2007, 09:03 CDT

Sun Country Airlines announced the launch of their new web-based frequent flyer program, Ufly Rewards. Ufly Rewards is based on a points system; each round trip coach flight is worth 10 points. Members earn a free trip after accumulating 100 points. (See chart for complete awards).

Ufly Rewards has no blackout dates and no restrictions, a component of the program that was developed to offer simple redemption. The marketing campaign positions the program as "Any Seat. Any Day. Any Time."

"We believe Ufly Rewards offers a great opportunity for our customers to earn free travel in a way that is different from other airlines," said Jay Salmen, Vice Chairman and CEO. "We are expanding service to key business destinations and along with our new rewards program, this will allow us to attract more business travelers."

All flights flown after the July 17, 2007 launch of Ufly will be available for credit. There will be no retroactive credit for flights flown before the official launch.

VIP Club members will automatically be enrolled in Ufly Rewards and continue to receive VIP Club benefits. Ufly Rewards will be web-based for consumers.

About Sun Country Airlines

Sun Country Airlines is a low cost, low fare carrier based in St. Paul, MN. Sun Country, a company privately held by Petters Group Worldwide and Whitebox Advisors, is following a conservative growth plan which will increase the frequency to its popular destinations such as Phoenix, Dallas/Ft. Worth, Los Angeles, Orlando, Seattle, New York, Las Vegas and Washington, D.C. For a complete list of destinations and more information, please visit Sun Country's website at suncountry.com.

About Petters Group Worldwide

Petters Group Worldwide is a privately held company with investments in a dynamic collection of over 60 companies around the world. As an active manager, Petters Group supports these organizations by achieving investment synergies with services, financing and leveraging resources to support growth. The core areas of focus for Petters Group are merchandising/sourcing/brand management, emerging technologies, media and marketing, hospitality and entertainment, aviation, real estate and investment capital. For more information visit pettersgroup.com.

About Whitebox Advisors

Whitebox Advisors is a Minneapolis-based family of hedge funds with approximately $1.8 billion under management. The firm was founded in 1999 by CEO Andrew Redleaf, a twin cities native and a graduate of St. Paul Academy and Yale University. Though each Whitebox fund pursues a unique strategy, all Whitebox funds invest primarily in publicly traded securities and blend quantitative and qualitative disciplines seeking to identify unusually strong opportunities with favorable risk/reward parameters. Our goal is to be unambiguously better than the crowd and focus on absolute returns for investors.

Source: Business Wire

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