The New Spirits in Canada Report Offers a Comprehensive Guide to the Size and Shape of the Market at a National Level
Posted on: Tuesday, 17 July 2007, 09:03 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c62775) has announced the addition of "Spirits in Canada" to their offering.
Our Spirits in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report -Get insight into trends in market performance -Pinpoint growth sectors and identify factors driving change -Identify market and brand leaders and understand the competitive environment
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
Canada's Wine Consumption Growth Outpaces Spirits and Beer
With the market ageing and health concerns growing, Canadian consumers are attracted to red wine's reported health benefits. This has resulted in a steadily increasing per capita consumption of wine in Canada. In contrast, both spirits and beer only saw moderate growth in the review period.
Aiding wine's growth is the recent explosion of moderately priced Australian wines. In 2005, Australia overtook Italy as Canada's second biggest source of wine imports. Many of these products come in the form of popular "critter" wines: strongly branded wines of moderate quality that are good entry points for newcomers.
Premiumisation Increases Across the Market
As disposable income continues to rise, Canadians are becoming more attracted to premium products. Most of the product areas recording the highest growth rates are premium-priced ones. Beverages as diverse as blended malt Scotch whisky, super-premium vodka, regional wines and craft beers are seeing impressive growth. The foodservice and hospitality industry suffered in the initial years of the review period due to several unfortunate events, including "9/11", SARS and the NHL lockout. Now, however, consumers are attracted to the premium products and services in the on-trade channel, such as bottle service and exotic cocktails. As a consequence, ontrade value has risen faster than on-trade volume in all sectors of the market except cider/perry.
Companies Mentioned:
-Vincor International Inc -Sleeman Breweries Ltd -Peter Mielzynski Agencies Ltd -Magnotta Winery Corp -Corby Distilleries Ltd -Andres Wines Ltd
For more information, visit http://www.researchandmarkets.com/reports/c62775
Source: Euromonitor International
Source: Business Wire
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