Ice Cream Floats Debut at Jack in the Box(R) Restaurants

It’s a sweltering summer day, so you pull into your favorite Jack in the Box® restaurant for a cold beverage. You scan the drive-thru menu, but can’t decide between a fizzy soda or a frosty shake. Your eyeballs begin sweating and your legs melt into the Naugahyde car seat. What do you do? Order one of Jack’s new Real Ice Cream Floats — a delightfully cool combination of ice cream and your favorite soda.

The perfect way to chill out on hot days, the new Real Ice Cream Floats at Jack in the Box feature the chain’s signature real vanilla ice cream mixed with a choice of soda, including Barq’s® Root Beer, Dr Pepper® and Fanta® orange.

“When the temperature rises, you want a beverage that’s light, cool and thirst quenching,” said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box. “The soda and ice cream in our floats combine to make a tasty and refreshing treat that will help you beat the heat.”

Jack’s new Real Ice Cream Floats are available in 16- and 24-ounce servings for the suggested prices, excluding tax, of $2.29 and $2.79, respectively, at all participating Jack in the Box restaurants.

Jack in the Box Inc., (NYSE:JBX) based in San Diego, is a restaurant company that operates and franchises Jack in the Box restaurants, one of the nation’s largest hamburger chains, with nearly 2,100 restaurants in 17 states. The company also operates a proprietary chain of convenience stores called Quick Stuff®, with more than 50 locations, each built adjacent to a full-size Jack in the Box restaurant and including a major-brand fuel station. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, an emerging leader in fast-casual dining, with more than 350 restaurants in 39 states. For more information, visit www.jackinthebox.com.

(Note to media: A high-resolution photo of Jack’s Real Ice Cream Floats is available at www.jackinthebox.com/pressroom.)