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New Flavours Key to Remaining Competitive in the Chinese Snack Bar Market

Posted on: Monday, 30 July 2007, 00:19 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c63974) has announced the addition of Euromonitor International's new report: Snack Bars in Hong Kong to their offering.

Our Snack Bars in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: granola bars, breakfast bars, energy bars, fruit bars and other snack bars.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report

Get insight into trends in market performance

Pinpoint growth sectors and identify factors driving change

Identify market and brand leaders and understand the competitive environment

PACKAGED FOOD IN HONG KONG, CHINA: MARKET INSIGHT

EXECUTIVE SUMMARY

Ageing population and health consciousness switch sellers' focus Convenience gains importance because of increasing time cost Working women and tourists from the mainland drive sales Meal replacement products remain unpopular New flavours to arouse interest - key to remaining competitive

PACKAGED FOOD - KEY TRENDS AND DEVELOPMENTS

Economic recovery calls for more premium products Women's busy schedules call for convenience Health education promotes greater health awareness among consumers Ageing population calls for manufacturers to focus on HW products Small household size discourages large package size

MARKET DATA

Table 1 Retail Sales of Packaged Food by Sector: Volume 2001-2006 Table 2 Retail Sales of Packaged Food by Sector: Value 2001-2006 Table 3 Retail Sales of Packaged Food by Sector: % Volume Growth 2001-2006 Table 4 Retail Sales of Packaged Food by Sector: % Value Growth 2001-2006 Table 5 GBO Shares of Packaged Food 2001-2005 Table 6 NBO Shares of Packaged Food 2001-2005 Table 7 Brand Shares of Packaged Food 2002-2005 Table 8 Retail Sales of Packaged Food by Distribution Format: % Analysis 2001/2006 Table 9 Retail Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006 Table 10 Penetration of Private Label by Sector 2001-2005 Table 11 Forecast Retail Sales of Packaged Food by Sector: Volume 2006-2011 Table 12 Forecast Retail Sales of Packaged Food by Sector: Value 2006-2011 Table 13 Forecast Retail Sales of Packaged Food by Sector: % Volume Growth 2006-2011 Table 14 Forecast Retail Sales of Packaged Food by Sector: % Value Growth 2006-2011

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines Trends Competitive Environment Prospects

MARKET DATA Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2001-2006 Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2001-2006

DEFINITIONS

LOCAL COMPANY PROFILES - HONG KONG, CHINA FOUR SEAS FISH BALLS CO LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 1 Four Seas Fish Balls Co Ltd: Key Facts COMPANY BACKGROUND PRODUCTION Summary 2 Four Seas Fish Balls Co Ltd: Production Statistics 2004 COMPETITIVE POSITIONING Summary 3 Four Seas Fish Balls Co Ltd: Competitive Position 2005 FOUR SEAS MERCANTILE HOLDING LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 4 Four Seas Mercantile Holding Ltd: Key Facts Summary 5 Four Seas Mercantile Holding Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING GARDEN CO LTD, THE - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 6 The Garden Co Ltd: Key Facts Summary 7 The Garden Co Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION Summary 8 The Garden Co Ltd: Production Statistics 2005 COMPETITIVE POSITIONING GOLDEN RESOURCES DEVELOPMENT INTERNATIONAL LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 9 Golden Resources Development International Ltd: Key Facts Summary 10 Golden Resources Development International Ltd: Operational Indicators COMPANY BACKGROUND PRODUCTION Summary 11 Golden Resources Development International Ltd: Production Statistics 2004 COMPETITIVE POSITIONING Summary 12 Golden Resources Development Ltd: Competitive Position 2005

KOWLOON DAIRY LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 13 Kowloon Dairy Ltd: Key Facts COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING KOWLOON DAIRY LTD: FOODSERVICE OPERATIONS Strategic Direction Key Facts Summary 14 Kowloon Dairy Ltd: Key Facts Company Background Production Competitive Positioning

LEE KUM KEE (HONG KONG) FOODS LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 15 Lee Kum Kee (HK) Foods Ltd: Key Facts COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING

MAY ME SEE FOOD CO LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 16 May Me See Food Co Ltd: Key Facts COMPANY BACKGROUND PRODUCTION Summary 17 May Me See Food Co Ltd: Production Statistics 2005 COMPETITIVE POSITIONING

SNOW BRAND HONG KONG CO LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 18 Snow Brand Hong Kong Co Ltd: Key Facts COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING

VITASOY INTERNATIONAL HOLDINGS LTD - PACKAGED FOOD - HONG KONG, CHINA STRATEGIC DIRECTION KEY FACTS Summary 19 Vitasoy International Holdings Ltd: Key Facts COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING WANT WANT GROUP - PACKAGED FOOD - HONG KONG, CHINA

STRATEGIC DIRECTION KEY FACTS Summary 20 Want Want Group: Key Facts COMPANY BACKGROUND PRODUCTION COMPETITIVE POSITIONING

SNACK BARS IN HONG KONG, CHINA HEADLINES TRENDS COMPETITIVE LANDSCAPE PROSPECTS

Summary 21 Other Snack Bars: Product Types

Companies Mentioned:

Want Want Group Four Seas Mercantile Holding Ltd The Garden Co Ltd Golden Resources Development Ltd Kowloon Dairy Ltd Lee Kum Kee (HK) Foods Ltd May Me See Food Co Ltd Vitasoy International Holdings Ltd Snow Brand Hong Kong Co Ltd

For more information visit http://www.researchandmarkets.com/reports/c63974


Source: Business Wire

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