• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Reed's Inc Announces Hiring of Chief Operating Officer

Posted on: Wednesday, 1 August 2007, 09:06 CDT

Reed's, Inc. (OTCBB:REED) announced today the hiring of Thierry Foucaut, as Chief Operating Officer for the Company. Bringing over 18 years of international experience in sales, marketing and operations for high quality, branded consumer goods, Mr. Foucaut will be responsible for managing and overseeing all of the Company's operations which include merchandise operations, inventory planning, fulfillment, sourcing, transportation and IT.

Chris Reed, Founder and CEO stated, "We are very excited to announce the addition of Thierry to our senior management team. We look forward to utilizing Thierry's significant operational expertise to further develop and enhance our distribution network and operational processes in order to meet the growing demand for Reed's portfolio of products. Looking ahead, we will continue to strengthen our leadership efforts in order to further extend the reach of the Reed's brand and strengthen our position as a leader within the 'New Age' beverage category."

Prior to Reeds, Inc. Mr. Foucaut served in a variety of roles for Village Imports, a wholesale distributor of specialty foods, wines and beverages, including Chief Operating Officer and General Manager of both the Los Angeles and San Francisco branches and warehouses as well as Director of New Business Development. Prior to this, Mr. Foucaut served as Senior Director of Product Management for EVE.COM, a leading U.S. e-commerce site in high-end beauty, designer jewelry and fashion accessories, where he was responsible for new business development and internet marketing initiatives. Before EVE.COM, Mr. Foucaut spent over 6 years at L'Oreal, most recently as Area Manager where he was responsible for L'Oreal's Duty Free Business segments in France, Spain and Portugal. Mr. Foucaut received a Master of Science degree in Industrial Engineering from Ecole Centrale Paris and a Masters of Business Administration from Harvard Business School.

About Reed's, Inc.

Reed's, Inc. develops, manufactures, markets and sells innovative, all natural, non-alcoholic beverages, candies and ice creams. Its non-alcoholic Ginger Brews are unique in the beverage industry being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include: Reed's Ginger Brews, Reed's Ginger Juice Brews, Reed's Ginger Candies and Reed's Ginger Ice Creams. Additionally, the Company has acquired Virgil's Root Beer and China Cola product lines. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call (800) 99-REEDS.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-QSB, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Source: Business Wire

More News in this Category