Kroger to Expand Organic Offering
Posted on: Thursday, 9 August 2007, 09:02 CDT
US grocer The Kroger Company is expanding its line of organic foods, with the introduction of more than 60 additional items to its organic line.
Kroger's expanded organics line is being sold under its exclusive Private Selection brand and includes products such as pasta, waffles, tea, peanut butter, snacks and milk. Most products will be available in Kroger's family of stores by the end of September.
Linda Severin, vice president of corporate brands at Kroger, said: "Our customers tell us they are interested in trying more organic foods and this expanded assortment is designed to help them do that during their regular shopping visits with us."
Kroger's Private Selection Organic products carry the USDA Organic Certified seal, assuring at least 95% of the ingredients used are organic. The seal means the products are free from antibiotics and growth hormones and have no added artificial preservatives or chemicals.
Source: Datamonitor
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