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Blue Horizon Organic Seafood Entrees Hit Natural Supermarket Freezers

Posted on: Tuesday, 21 August 2007, 15:14 CDT

Prominent natural foods retailers Whole Foods and Wild Oats are among the first retailers in Colorado to now carry Blue Horizon Organic brand Shrimp Skillets, one-step meals featuring sustainable seafood and top quality organic ingredients. As the consumer demand for organics soars across all retail categories, Blue Horizon found a fitting audience in the natural foods-savvy, Colorado consumer base.

Blue Horizon Organic brand Shrimp Skillets each include Naturland-certified organically grown shrimp. These are meals for two, ready to eat in less than 10 minutes, prepared stovetop in just one step ($9.99 suggested retail). The four convenient shrimp skillet meal varieties include creamy Shrimp & Penne Alfredo, Shrimp & Penne Alla Vodka in a rich organic tomato sauce, Shrimp & Scampi Rotini and Shrimp & Pesto Farfalle.

"This is the future of seafood and we're leading it," said Blue Horizon Chief Executive Officer and founder John Battendieri. "Sustainable practices, such as strict organic shrimp farming, are intended to make our products the healthiest, safest choice in seafood, one that ensures the well being of our rivers and oceans, and their future fish stocks."

Battendieri and Tim Redmond, the company principals, are best known for building numerous natural and organic food brands since the 1970s, such as Santa Cruz Organics and Eden Foods, originator of Edensoy Soymilk.

All of Blue Horizon's seafood products are sourced in strict compliance with conservation policies. Blue Horizon is improving the health of the world's fisheries and the marine environment, and is working in support of conservation efforts of the Monterey Bay Aquarium, the Marine Stewardship Council and the development of US standards for domestic certified organic aquaculture.

Blue Horizon Organic Seafood Company works under the premise that every consumer has the right to clean, safe, responsibly sourced seafood. The company only partners with sustainable seafood farms and fisheries which strictly comply with conservation policies and help provide a model that includes using no growth hormones, antibiotics, or artificial colorings. Overall, stricter controls are placed on sustainable and organic aquaculture when compared to conventional aquaculture or fishing wild stocks; this new model factors in water quality, density of populations, use of antibiotics, even the type of feed.

Blue Horizon was founded in 2005 to build a branded, consumer-driven seafood business to supply sustainable, wild-caught and organic seafood products to North America, while simultaneously helping protect the health and supply of aquatic ecosystems. Learn more at www.bluehorizonseafood.com.

Source: Business Wire

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