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Score a Touchdown This Season With Krispy Kreme Football Doughnuts!

Posted on: Monday, 27 August 2007, 06:14 CDT

WINSTON-SALEM, N.C., Aug. 27 /PRNewswire/ -- Football fans everywhere have placed their bets on the #1 game day treat this season! Krispy Kreme football shaped doughnuts are the delicious way to show your team spirit and are now available in new Tailgate Packs. Back by popular demand, these classic yeast- raised doughnuts are cut into football shapes near the beginning of the doughnut making process, coated with colored icing and decorated with laces. Krispy Kreme offers everyone's favorite football shaped doughnuts topped with icing in your favorite team colors to make game day even sweeter.

"We are excited to bring back the one and only Krispy Kreme football doughnuts to our customers again this year," said Stan Parker, Senior Vice President of Marketing at Krispy Kreme Doughnuts, Inc. "Now available in Tailgate Packs, Krispy Kreme doughnuts are a perfect snack for game day parties and tailgating."

Krispy Kreme Tailgate Packs include one dozen football shaped doughnuts and one dozen Original Glazed doughnuts. This delicious combination is available beginning August 26 through September 29 and every weekend through Super Bowl Sunday at participating Krispy Kreme retail locations. For orders of four dozen or more, please call your local Krispy Kreme store 48 hours or more in advance to place orders at no additional cost.

About Krispy Kreme:

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including its signature Hot Original Glazed. There are currently approximately 411 Krispy Kreme shops operating system-wide in 41 U.S. states, Australia, Canada, Hong Kong, Indonesia, Japan, Kuwait, Mexico, the Philippines, the Republic of South Korea, United Arab Emirates and the United Kingdom. Krispy Kreme can be found on the World Wide Web at http://www.krispykreme.com/.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations, including by the Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations contained in our senior secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the Securities and Exchange Commission.

Krispy Kreme Doughnuts, Inc.

CONTACT: Emily Bendix, Laforce + Stevens, +1-212-242-9353,ebendix@laforce-stevens.com, for Krispy Kreme Doughnuts, Inc.

Web site: http://www.krispykreme.com/

Source: PRNewswire

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