Produce for Kids Surpasses $1 Million Milestone for Children's Miracle Network
Posted on: Thursday, 6 September 2007, 09:10 CDT
REIDSVILLE, Ga., Sept. 6 /PRNewswire/ -- Produce for Kids(R) (PFK), an organization that promotes the benefits of healthy eating while raising funds for Children's Miracle Network (CMN) hospitals nationwide, announced the 2007 Spring Campaign has set a new fundraising record of over $415,000, generating more than $1 million in total donations since the program began in 2002.
"Through the increased participation and valued support of the produce industry, which includes our supermarket retailers and sponsors, Produce for Kids is making a real difference, not only in the daily diets of children, but also in the lives of those children who have serious medical needs," said John Shuman, president of Shuman Produce Inc., and founder of Produce for Kids. "Reaching the million-dollar mark is truly remarkable. I am proud of how the produce industry has come together with overwhelming support to this worthwhile campaign. And this is just the beginning, we are eager to keep building on our success going forward."
This national program promotes the importance of adding more fruits and vegetables to children's daily diets while benefiting Children's Miracle Network hospitals serving local communities. Critical to the success of the campaign is the commitment of industry partners and the growing list of participating companies.
Eight retail chains, representing nearly, 2,000 stores and 23 states, along with more than 30 sponsors participated in this year's effort. Acme Markets, Giant Food Stores (Carlisle Division), TOPS Markets, Harris Teeter, Kroger (Southwest Division), Meijer, Price Chopper and Publix Super Markets featured sponsored products and organized special events for several weeks.
Sponsors of Produce for Kids include Chelan Fresh Apples; Chiquita(R) Fresh-Cut Fruit and Minis(TM); Country Fresh(R) Vegetable Platters/ Cut Vegetable Packs; Country Fresh Mushroom(R) Co.; Custom Pak Cherry Berry Grape Tomatoes; Del Monte Gold(R) Extra Sweet Whole and Fresh Cut Pineapple; Dole(R) Fresh Packaged Salads; Dole(R) Fresh Fruit Tropical Gold(R) Pineapple; Driscoll's(R) Raspberries; Eat Smart(R) Mixed Vegetables; Eurofresh Farms(R) Tomatoes on the Vine; Everybody's Nuts(R) Pistachios; Family Tree Farms(R) Apricots, Plumcots, Peaches and Nectarines; Foxy(R) Produce Romaine Hearts; Fresh Express(R) Packaged Salads; Green Giant(R) Red Potatoes; Masser(TM) Potatoes; The National Mango Board; NatureSweet(R) Vine Ripened Cherry Tomatoes; Olivia's Organics(TM); Oppenheimer(TM) Kiwifruit; Pacific Trellis Fruit(R) Grapes; Santa Sweets(TM) Grape Tomatoes; Shuman Produce's REALSWEET(R) brand Vidalia(R) Onions; Stemilt(R) Growers Apples, AppleSweets(R) and Cherries; Summeripe(R) Peaches, Plums and Nectarines; Superfresh Growers Apples; T. Marzetti(R) Salad Dressings and Hummus Dips and Tropicana Pure Premium(R) Orange Juice products.
Produce for Kids implements an all-inclusive integrated marketing campaign, featuring point-of-sale materials along with advertising, public relations and Internet marketing support to promote produce and encourage healthy eating habits. Funds for Children's Miracle Network are generated by all sponsors who pledge a per unit donation on produce shipped to participating retailers' stores.
For more information on Produce for Kids, including a list of participating Children's Miracle Network hospitals, go to http://www.produceforkids.org/.
About Produce for Kids
Produce for Kids was created in 2002 by Shuman Produce Inc., growers of REALSWEET(R) brand Vidalia Onions, to bring the produce industry together to benefit kids in support of Children's Miracle Network. Produce for Kids is an integrated marketing campaign featuring the following: point-of-sale materials with floor stands or posters, recipe brochures, shelf cards and shelf tags, advertising, public relations; sweepstakes drawing and Internet marketing with the Web site, http://www.produceforkids.org/. Co-sponsors support the program and make a per-unit donation to Children's Miracle Network.
About Children's Miracle Network
Children's Miracle Network represents 170 children's hospitals providing state-of-the-art, lifesaving care 24 hours a day, 365 days a year. Each year, Children's Miracle Network hospitals treat 17 million children for every disease and condition imaginable, including cancer, pediatric AIDS, muscular dystrophy, sickle cell anemia, birth defects, asthma and accidental injuries. One hundred percent of all locally raised funds benefit children treated at the Children's Miracle Network hospitals.
Produce for Kids
CONTACT: Heidi McIntyre of Produce for Kids, +1-407-582-1531, ornews@produceforkids.org, or Jen Velasquez, +1-813-251-4242 x234, orj.velasquez@sahlman.com, for Produce for Kids
Web site: http://www.produceforkids.org/
Source: PRNewswire
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