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Bell Buckle Holdings (BLLB) Products On The Shelves at Whole Foods Market

Posted on: Friday, 7 September 2007, 18:00 CDT

Bell Buckle Holdings, Inc. (Pink Sheets:BLLB) announced today that Whole Foods Market (Nasdaq:WFMI), the world's leading natural and organic foods supermarket, received their first order of Bell Buckle product. In July, Whole Foods Market, Inc. selected thirty-seven Bell Buckle Holdings products from three of the Company's award-winning brands, including sixteen Captain Rodney's brand items, fourteen from the Simplify brand and seven Bell Buckle Country Store branded items for placement in their southern region stores. All of these award winning products are now on the shelves of Whole Foods Market.

Company CEO Brad Simmons said, "This is a great opportunity for our company and a sign of our continued growth in the rapidly-expanding natural foods market. We are excited to be working with a great retailer like Whole Foods Market to bring our all-natural specialty food products to a wider audience."

About Bell Buckle Holdings, Inc.

Bell Buckle Holdings Inc. was founded in 1995 as Bell Buckle Country Store, Inc., a family owned and operated business, dedicated to producing the finest all-natural gourmet food products on the market. This dedication to excellence has garnered recognition throughout the industry and many national awards for both taste and packaging. Through the years, the company has grown to include 5 brands, 239 products, sold in all 50 States and overseas through grocery stores, specialty gourmet & gift shops and big box retailers. Bell Buckle Country Store, Inc. products are sold under the brands: Captain Rodney's, Simplify, Bell Buckle Country Store, Rose & Ivy and Bainbridge Festive Foods.

Additional information about Bell Buckle Holdings, Inc. is available on the company's web site at www.BellBuckleHoldings.com

About Whole Foods Market

Whole Foods Market (NASDAQ:WFMI) is an Austin, Texas-based natural foods grocer, which, as of July 5, 2007, consisted of 196 locations in the United States, Canada, and the United Kingdom. Whole Foods Market is a leading food retailer of natural and organic products including produce, seafood, grocery, meat and poultry, bakery, prepared foods and catering, beer, wine, cheese, whole body, floral, pet products and household products. The company also sells a selection of conventional national brands. The company is consistently ranked among the most socially responsible businesses.

Additional information about Whole Foods is available on the company's web site, www.wholefoodsmarket.com

Safe Harbor Disclosure:

This press release includes "forward-looking statements" within the meaning of the federal securities laws, commonly identified by such terms as "believes,""looking ahead,""anticipates,""estimates" and other terms with similar meaning. Although the Company believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Important factors that could cause actual results to differ materially from the Company's projections and expectations are disclosed in the Company's filings with the Securities and Exchange Commission. All forward-looking statements in this press release are expressly qualified by such cautionary statements and by reference to the underlying assumptions.

Source: Business Wire

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