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Kohl's Launches Exclusive Food Network-Branded Kitchenware Collection

Posted on: Wednesday, 12 September 2007, 09:02 CDT

Kohl's Corporation (NYSE: KSS) and Food Network will debut the exclusive Food Network-branded kitchenware collection in stores on September 12.

"The Food Network line encompasses the innovation, convenience and value consumers associate with Kohl's and our world-class exclusive and national brands," said Kevin Mansell, president of Kohl's Corporation. "The brand caters to today's busy shoppers who seek high-quality, solution-oriented products for everything from a simple meal to an elaborate dinner party."

The product assortment brings chef-quality items to the home cook in an approachable, fun way. The line includes cookware, bakeware, dinnerware and pantryware in addition to utensils, cutlery, textiles and kitchen gadgets. At launch, regular prices for Food Network-branded products will range from $399.99 for a 10-pc. tri ply stainless steel cookware set to less than $10 for select gadgets and individual storage pieces.

"With the launch of this collection, Food Network and Kohl's celebrate a passion for making great food fun and easy," said Sergei Kuharsky, general manager, Food Network. "We're excited to bring the Food Network brand into the homes and kitchens of Food Network viewers with products that enhance the overall cooking and entertaining experience."

Food Network experts lent their insights to the development of the line, helping ensure products were high-quality, functional and innovative. Consumer-friendly packaging attributes such as "What the Pros Know" and "Why We Love It" point out unique product features and tips from Food Network Kitchen experts. Many products also include step-by-step instructions and a recipe card featuring a dessert, entrée, beverage or appetizer created by the chefs in the Food Network Kitchens.

"In the Food Network Kitchens, we're always inventing new ways to make cooking smart, engaging and easy," said Food Network Kitchen Expert Mory Thomas. "By offering exclusive tips and recipes with the Food Network products, we're inviting Food Network fans and Kohl's customers into our world and inspiring them with new ideas."

Products will be incorporated into their respective categories within Kohl's housewares department, where the iconic Food Network colors and logo and enlarged product images will be prominently displayed. Certain categories of the Food Network collection, such as tableware, will be set apart using new and enhanced fixtures, such as stainless steel and wire racks, creating a fun, inviting kitchen-like environment.

The brand launch will be supported with a fully-integrated marketing campaign, including advertising, promotions, direct mail and a new Kohls.com microsite.

About Kohl's Corporation

Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. A company committed to the communities it serves, Kohl's operates 834 stores in 46 states and has raised more than $85 million for children's initiatives nationwide through its Kohl's Cares for Kids® philanthropic program. For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.

About Food Network

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food - through pop culture, competition, adventure, and travel - while also expanding its repertoire of technique-based information. Food Network is distributed to 90 million U.S. households and averages more than seven million Web site users monthly. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. Food Network is one of five popular lifestyle networks operated by Scripps Networks, a division of The E.W. Scripps Company, which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com) FINE LIVING (www.fineliving.com), and Great American Country (www.gactv.com).

Source: Business Wire

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