September 24, 2007

Dr. Praeger’s Sensible Foods Launches New Kids Line to Help Combat Childhood Obesity, Celiac Disease and Autism

ELMWOOD PARK, N.J., Sept. 24 /PRNewswire/ -- Dr. Praeger's Sensible Foods today announced the launch of the Dr. Praeger's Kids Littles line of frozen, fun-shaped, bite-size spinach, broccoli, sweet potato and potato pancakes in time for back-to-school season. The sensible frozen food leader also is proud to announce new veggie meatballs, several new bite-size appetizers (broccoli, potato, sweet potato and spinach) and a gluten-free veggie burger.

Each of new frozen products are low in saturated fat and cholesterol, contain no artificial flavorings, colors or preservatives, are certified Kosher and are a perfect addition to any healthy lifestyle. In addition to the new gluten-free Veggie Burger, the entire Kids Line of Littles, except for the brand's Lightly Breaded Fishies, will be gluten-free, making them perfect for children with Celiac's disease or Autism.

"With childhood obesity rates at a frightening high, and more kids than ever suffering from Autism and Celiac's disease, we felt it was our duty and responsibility to encourage healthy habits in America's children," noted heart surgeon, President, CEO and Founder of Dr. Praeger's Sensible Foods, Dr. Peter Praeger. "Many of the foods on supermarket shelves that target children are high in sugar, saturated fat and offer no nutritional value. Through our Dr. Praeger's Kids Littles line and our new products, we are helping parents and schools offer more smart choices for children."

According to the Centers for Disease Control, one out of every three children in the U.S. are overweight or at risk of becoming overweight. This puts nearly 25 million kids at risk for a future riddled with diabetes, arthritis and heart disease.

Founded in 1994 and family-run, Dr. Praeger's Sensible Foods is known for its wide variety of veggie burgers, potato pancakes, pizza bagels, lightly breaded fish products, vegetarian chicken nuggets, and a variety of gluten- free products for consumers wanting to eat gluten-free or those who suffer from Celiac disease.

When he is not overseeing the company's everyday operations, Dr. Peter Praeger also is an attending heart surgeon affiliated with the Hackensack University Medical Center. For the past 30 years, Dr. Praeger has dedicated his life to studying and practicing cardiovascular health and promoting sensible healthy eating.

Look for the all the new Dr. Praeger's items in your favorite grocer's freezer this fall.

About Dr. Praeger's Sensible Foods

Founded in 1994, Dr. Praeger's Sensible Foods is one of the leading makers of kosher, all-natural frozen foods. The company's health-conscious line of products includes veggie burgers, home-style pancakes, breaded fish items, vegetarian chicken nuggets, pizza bagels and more. The company is headquartered in Elmwood Park, NJ. For more information, visit

Dr. Praeger's Sensible Foods

CONTACT: Charles Leone, +1-212-931-6158, [email protected], AlysonBuck, +1-212-931-6122, [email protected], both of Peppercom for Dr.Praeger's Sensible Foods; or Larry Praeger, Dr. Praeger's Sensible Foods,+1-201-703-1300, [email protected]

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