ADA Award Brings Nutrition Guru and Her Superfood to Philly

Idamarie Laquatra, Director of Nutrition for the H. J. Heinz Company (NYSE:HNZ), will be recognized with the prestigious Medallion Award from the American Dietetic Association at the 2007 American Dietetic Association Food & Nutrition Conference & Expo (ADA FNCE), held September 28 — October 2, 2007 at the Pennsylvania Convention Center, Philadelphia.

The Medallion is presented each year to members of the ADA who have a minimum of ten years membership in the organization and have demonstrated leadership, service and a high standard of dedication to the nutrition field.

Laquatra has more than 25 years experience in nutrition counseling and has spent 10 years with the H. J. Heinz Company. She was named Outstanding Dietitian of Pennsylvania in 2002 and is the co-author of Unlock the Power of Lycopene: REDefining Your Diet with Lycopene and Tomatoes, as well as several other journal articles, chapters in texts and books.

The award will be presented at a special honors breakfast on Sunday, September 30.

Laquatra and Heinz Educate About Importance of “Superfoods”

While at ADA FNCE, Laquatra and Heinz will give attendees the tools they need to change lives by educating them about the benefits of “superfoods,” which are foods more nutrient-dense than most others. As part of the education outreach, Heinz will sample products that feature tomatoes as superfoods, distribute educational information and offer giveaways at their booth (#1205).

By including more superfoods, such as tomatoes, salmon, blueberries and soy in your diet, you can improve your overall health, lower cholesterol and may help to reduce your risk of cancer, diabetes and heart disease. According to Steven Pratt, M.D., author of SuperFoods Rx, there are at least 14 foods that qualify as superfoods and tomatoes are consistently among them. Tomatoes are low in calories and rich in lycopene, a powerful antioxidant, as well as potassium, vitamin C, B vitamins and fiber. Foods with processed tomato products such as Heinz Ketchup, tomato paste and tomato sauce all are excellent sources of this superfood.

Heinz Product Sampling and Giveaway

Heinz is offering a variety of product samples featuring tomatoes as a superfood, including Heinz® Organic Ketchup, Heinz® No Salt Added Ketchup, Heinz® Reduced Sugar Ketchup, Bagel Bites® Snacks and Weight Watchers® Smart Ones® Anytime Selections™ Meals. Heinz will also offer free pedometers to get people started on the right foot to healthy living.

Heinz Gives Back to Philadelphia

Heinz will be donating the leftover food from its superfood product sampling, still factory packed, to local charity Philabundance, which provides food to the needy in Philadelphia.

About Heinz

H. J. Heinz Company, offering “Good Food Every Day”TM is one of the world’s leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, Boston Market® meals, T.G.I. Friday’s® snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on five continents, showcased by Heinz® ketchup, The World’s Favorite Ketchup®. Information on Heinz is available at www.heinz.com.

Available for interviews:

Ida Laquatra, Ph.D., R.D., L.D.N., Director, Nutrition, H. J. Heinz Company