Eos Airlines Awards Global Media Planning and Buying Business to MediaCom
Posted on: Wednesday, 3 October 2007, 09:00 CDT
PURCHASE, N.Y., Oct. 3 /PRNewswire/ -- Eos Airlines and MediaCom announce today that the agency has been awarded the all-premium carrier's global media planning and buying business. MediaCom will continue and expand upon the strategic placement of Eos' "Uncrowded. Uncompromising." marketing campaign, which began earlier this year.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070508/NYTU097LOGO )
"As we prepare to extend the Eos Class Lifestyle into new markets in 2008, we are very pleased to team up with MediaCom, a media powerhouse with international scale and a proven ability to reach affluent business and leisure consumers in targeted, innovative and motivating ways," said Adam Komack, Chief Lifestyle Officer for Eos Airlines. "We were especially impressed by MediaCom's demonstration of how to apply media strategies and tactics to achieve our specific business goals."
Doug Checkeris, CEO of MediaCom, commented, "We are delighted that Eos chose MediaCom as their communications partner. They are a quality, forward-thinking client with an exceptional product -- exactly the kind of client that MediaCom serves best. It's a great match."
Eos, with less than two years of flight operations, has significantly raised the bar on transatlantic travel, designing the world's only fleet of Boeing 757s outfitted for just 48 guests, delivering an uncrowded, stress-free travel experience, and generally proving itself a "category of one." In 2007, Eos made enviable strides: expanding to 44 flights per week between New York and London, adding aircraft to its growing fleet, opening a new Eos Class lounge, Club 48, at London Stansted Airport, delivering near-perfect luggage handling, and leading would-be competitors in guest satisfaction and on-time performance.
About Eos Airlines
Eos provides single-class premium service in a class by itself - "Eos Class." Eos was named "Best Long Haul Business Airline" at the 2007 Business Travel World Awards based on the strength of its dedicated employees, operational excellence and "uncrowded" guest experience. Eos flies the world's only 757s outfitted with just 48 "suites," each of which houses an award-winning 6'6" fully-horizontal flat-bed and provides 21 square feet of personal space with unobstructed aisle access for every guest. Eos offers 44 flights per week between New York's JFK Airport and London's Stansted Airport, and takes responsibility for the complete end-to-end experience of its guests. For more information, visit eosairlines.com or call 800.598.2169.
About MediaCom
MediaCom is one of the world's largest Media Communication Specialists, with total billings exceeding U.S. $17 billion and 106 offices in 81 countries around the globe, and U.S. billings exceeding $6.3 billion. "People First >> Better Results" is our operating philosophy, articulating our focus on consumers, clients and staff, with superior knowledge, service, and training, leading to better business results for our clients in a dynamic, evolutionary media environment. Our capabilities include leadership in a variety of fields: Media Strategy and Planning, Media Buying, Digital, Direct Marketing, Event Marketing, Entertainment and Sports Marketing, Retail, Multicultural, Media Research and Consulting. Our diverse client portfolio includes Volkswagen of America, GlaxoSmithKline, Warner Bros., Staples, Con Agra Foods, LVMH, Hasbro, Royal Dutch Shell, 3M and Nokia among other notable marketers.
MediaCom is wholly owned by WPP and part of WPP's GroupM, the world's largest and leading full-service media investment management group.
All referenced product names and services, and other marks in this press release are the trademarks of their respective owners.
Photo: http://www.newscom.com/cgi-bin/prnh/20070508/NYTU097LOGO
Eos Airlines, Inc.
CONTACT: Roberto Lebron of Eos Airlines, Inc., +1-914-417-2176,robertolebron@eosairlines.com; or Jay Austin of Middleton & Gendron for EosAirlines, Inc., +1-212-284-9939, jaustin@mg-pr.com; or Michelle Skettino ofMediaCom, +1-212-546-1893, mskettino@mediacommail.com
Web site: http://www.eosairlines.com/
Source: PRNewswire
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