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Hillshire Farm Adds New Flavor to Popular Smoked Sausage and Lit'L Smokies Cocktail Links Product Lines Just in Time for Football Season

Posted on: Wednesday, 3 October 2007, 09:00 CDT

DOWNERS GROVE, Ill., Oct. 3 /PRNewswire/ -- Hillshire Farm(R) is introducing new flavors to the popular Smoked Sausage and Lit'l Smokies(R) Cocktail Links line of products. Hillshire Farm Honey BBQ Smoked Sausage and Hillshire Farm Chipotle Hot Lit'l Smokies Cocktail Links are currently available at retail in time to add flavor and taste to any tailgating or at- home football party menu.

The new Hillshire Farm Honey BBQ Smoked Sausage is smoked for a savory, hearty flavor and is available in bun size for a quick and easy meal option. This new flavor provides a sweet barbeque taste to the popular Hillshire Farm Smoked Sausage link and joins current flavors including Cheddarwurst(R), Beef Hot Link, Hot Link, Polska Kielbasa, Smoked Bratwurst, and Beef Smoked Sausage.

"Consumer insights have shown us that honey barbeque is a flavor that has become increasingly popular," said Tim Roush, vice president, Hillshire Farm. "We wanted to combine both of those delicious flavors with the quality of our Smoked Sausage line to provide consumers with a sweet barbeque kick that will satisfy any of our favorite meat-loving consumers who are already enjoying the taste and convenience of our smoked sausage line."

In addition to the new Smoked Sausage flavor, consumers will find one more flavor addition within the popular line of Hillshire Farm Lit'l Smokies Cocktail Links: Chipotle Hot flavor. This newest flavor provides yet another addition to a product line that includes Lit'l Smokies, Lit'l Cheddar Smokies, Lit'l Beef Smokies, and Lit'l Polskas.

"With the growing trend of hot and spicy flavored sauces, we felt this was the perfect time to deliver the new Chipotle Hot Lit'l Smokies to consumers who love the product," said Roush. "As football season sets in, this is something new and different that fans will want to share with their friends."

Both products are available at major grocery store chains nationwide for a retail price of about $3.99 each.

For additional recipes, sandwich combinations and more information, log on to http://www.gomeat.com/

About Hillshire Farm

Hillshire Farm has been providing quality meat products since 1934. Our products are versatile, easy to use and are available in convenient stay-fresh packaging in a variety of cuts, sizes and flavors. Hillshire Farm's portfolio of quality meats include: Hillshire Farm Deli Select(R) lunchmeat, sausage products (Hillshire Farm Sausages, Hillshire Farm Summer Sausages, and Hillshire Farm Lit'l Smokies Cocktail links) and Hillshire Farm Hams. Visit http://www.gomeat.com/ for additional information.

About Sara Lee Food & Beverage

Sara Lee Food & Beverage is the North American retail food division of Sara Lee Corporation . Based in Downers Grove, Ill., Sara Lee Food & Beverage develops and markets many of the world's favorite high-quality baked goods, packaged meats and coffee. Leading brands and products include Sara Lee(R) fresh breads, frozen desserts and deli meats, Hillshire Farm(R) lunch meats, Jimmy Dean(R) sausage and breakfast foods, Ball Park(R) franks and the Senseo(R) single-serve premium coffee system.

Hillshire Farm

CONTACT: Sara Matheu, Sara Lee Food & Beverage, +1-630-598-8722; or WillCutrone, Manning Selvage & Lee, +1-212-468-3918

Web site: http://www.gomeat.com/

Source: PRNewswire

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