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Liberty Diversified Holdings, Inc. Subsidiary Spirits of the South Pacific Outlines Marketing Strategy for Paradise Mango Rum Liqueur and Plans for Future Products

Posted on: Thursday, 4 October 2007, 12:00 CDT

ORANGE, Calif., Oct. 4 /PRNewswire-FirstCall/ -- Spirits of the South Pacific, a wholly owned subsidiary of Liberty Diversified Holdings, Inc. (Pink Sheets: LDHG), today released its marketing strategy for Paradise Mango Rum Liqueur, which it will begin importing and distributing in the U.S. later this month. The company also announced that it expects to release its initial revenue and income projections within the next 7-10 days.

According to industry pundits, the major trends defining the current alcoholic beverage market are "premiumization" and "increased health awareness." Many consumers now want to enjoy better quality, more indulgent products while moderating drinking to avoid health issues. The company believes its Paradise Mango Rum Liqueur will appeal to both the highbrow and health-conscious demographics because if its inherent and unique blend of premium rum and ripe Philippine mangoes. Over the next 5 years, Spirits of the South Pacific plans to introduce a full line of mango-based products under the Paradise Mango label. The company's goal is to introduce at least one product each year. The first product to be introduced will be Paradise Mango Rum Liqueur, which has a unique marketing niche because unlike other mango-flavored rums that use artificial flavoring, Paradise Mango Rum Liqueur is made from tree-ripened Philippine mangoes and is the only all natural true mango-based adult beverage on the market.

Simultaneously with the release of Paradise Mango Rum Liqueur, Spirits of the South Pacific is also developing its own private label line of 5-year old and 12-year old traditional and flavored rums. These products have already undergone taste tests, bottles are ready, and labels are in the design phase. Once the labels have U.S. government approval, bottling will begin immediately. And meanwhile, the company is also in the concept phase of a high-end premium label line that will cater to the more indulgent consumer who seeks quality above cost. Once again, bottle design has been completed and the blends are underway. Private label lines of alcoholic beverage are projected to rise overall by 28% in the U.S. and Europe over the next five years, and industry executives expect to see even higher sales growth in the premium branded products.

The company's VP of Marketing and Distribution, and the man responsible for the marketing rollout is Henri Rombouts, an industry veteran with a business degree from the University of Phoenix who has also spent 16 years as a bartender and master mixologist and 14 more in sales and marketing. Mr. Rombouts is directly responsible for all aspects of sales, promotions and distribution, and has personally made direct contact with hundreds of bars, hotels and retailers. He was also instrumental in recruiting two additional key seasoned vets to his marketing team: Rick Frazier, an importer/distributor with 40+ years experience who helped build the Captain Morgan brand for Seagram's, and George Quitoriano, who before coming to Spirits of the South Pacific, logged years of experience for Harbor Distributing, Miller Brewing Company, 4 Seasons import-exports and his own importing company, LGI Trading.

In addition to using traditional marketing and distribution methods, Spirits of the South Pacific is also embarking on an aggressive campaign of celebrity and promotional events. Party-scene heavyweights, including film directors Quentin Tarantino and Robert Rodriguez, costume/props master Greg Nicotero, and other industry insiders have already sampled Paradise Mango Rum Liqueur and according to Mr. Rombouts the initial response has been "phenomenal." A full calendar of high profile events is being prepared and will be announced over the coming weeks and months.

About Liberty Diversified Holdings, Inc. and Spirits of the South Pacific

Liberty Diversified Holdings, Inc. is focused on aggressive growth and diversification through growth of its subsidiaries as well as acquisitions, mergers and joint ventures. Spirits of the South Pacific is the registered trade name for H. Markoni LLC, which was acquired by Liberty Diversified Holdings, Inc. on August 31, 2007. H. Markoni, LLC was formed in 2006 to import and distribute alcoholic beverages into the United States. The company's initial focus is on the tropical libations market, particularly the hot-selling flavored white liquors and liqueurs, with plans to expand into a complete product line within the coming year. The company has already formed a strong multi-ethnic distribution network and established solid relationships with several foreign distilleries, including obtaining exclusive rights to import and distribute products in the U.S. from one of the world's oldest and most respected distilleries.

For more information visit http://www.libertydiversifiedholdings.com/ or call (949) 376-4846.

Caution Regarding Forward-Looking Statements: This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results which are not yet available. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, the integration of acquisitions, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

Liberty Diversified Holdings, Inc.

CONTACT: Liberty Diversified Holdings, Inc., +1-949-376-4846

Web site: http://www.libertydiversifiedholdings.com/

Source: PRNewswire-FirstCall

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