October 8, 2007

Pasta Sauces in the United States 2007 – Analyse the Market Size, Segmentation, and Distribution Data Covering Retail Sales for 2001-06

Research and Markets (http://www.researchandmarkets.com/reports/c70799) has announced the addition of Pasta Sauces in the United States 2007 to their offering.

Pasta Sauces in the United States examines the state of shelf-stable and refrigerated pasta sauces sold in FDM and natural foods retail channels. With FDM sales both in 2001 and 2006 at $1.5 billion, the market might appear flat. But this hides the fact that 2006 sales are actually a recovery from the negative effects of the low-carb diet fad, which culminated in a low point for the pasta sauces market in 2004. The estimate of Wal-Mart sales brings the total pasta sauces market to $1.7 billion in 2006.

Pasta sauce is a mature market, with four in five respondents reporting usage in their households. Included in this report are market size, segmentation, and distribution data covering retail sales for 2001-06, as well as a forecast through 2011. Companies and brands are analyzed in detail for a thorough understanding of product trends.

Competitive pressures on pasta sauce sales come from FDM sources like frozen foods and prepared deli selections, as well as from restaurants. Demographic trends are also challenging the market, such as the increasing number of smaller households, Hispanics, and older adults, groups who all use pasta sauces less than others.

However, consumer interest in healthy foods, along with companies' and retailers' embrace of the trend, presents the pasta sauces market with a positive direction. The addition of organic pasta sauce lines in mainstream brands and retail channels also supports growth. These and other opportunities are addressed throughout the report.

This report uses custom consumer research as well as Simmons NCS data analysis to provide insight into consumer behavior on the following issues, among others:

- Types and amounts of pasta sauce used

- Preferred flavors and brands

- Attitudes towards organic pasta sauces

- Brand loyalty and attitudes towards store brands

- Reasons people do not buy pasta sauce

Using the findings in this report, industry participants can attain a better understanding of where the pasta sauces market is now, where it is headed, and how best to achieve their desired outcomes.

This report includes shelf stable (jarred and canned) and refrigerated pasta sauces. Both tomato-based and cream-based sauces are included, as are herb- and other vegetable-based varieties (e.g. pesto, made from basil, garlic, nuts, cheese or primavera, and vegetables).

Not included are:

- Sauces that comprise a part of a meal kit or ready-to-eat meal

- Pasta and pasta sauce meals (either shelf stable, frozen, or refrigerated)

- Other Italian-type sauces (such as pizza sauce)

- Tomato sauce, paste, puree, and canned or bottled tomatoes

Content Outline:

Scope and Themes

What you need to know


Abbreviations and terms



Executive Summary

The bottom line

Jars and cans are bigger, but cold is hotter

Family value

Low-end/high-end pasta sauces

Playing favorites

Growth of smaller households

Competing for the home front

Effects of changing demographics

All's well(ness)

Organic goodness

Natural foods channels

Getting more consumers to eat sauce

Product labeling

Promoting pasta sauces at the retail level

Updated packaging in the future

Refrigerated pasta sauce sales expected to grow substantially by 2011

Market Drivers

Market Segmentation

Companies and brands

Future and Forecast

Appendix: Trade Associations

Appendix: New Product Briefs

Companies Mentioned:

- Bertolli

- Campbell Soup Company

- Classico

- ConAgra Foods, Inc.

- Francesco Rinaldi

- H.J. Heinz Company

- Healthy Choice

- Hunt's

- Kraft Foods, Inc.

- Nestl© USA, Inc.

- Prego

- Ragú

- Unilever United States, Inc.

For more information visit http://www.researchandmarkets.com/reports/c70799