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New Report Identifies Brand Leaders in the Canned/Preserved Food Market in Germany

Posted on: Monday, 15 October 2007, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c71450) has announced the addition of Euromonitor International's new report: Canned/Preserved Food in Germany to their offering.

The Canned/Preserved Food in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

Get insight into trends in market performance

Pinpoint growth sectors and identify factors driving change

Identify market and brand leaders and understand the competitive environment

Product coverage

Canned/preserved beans; Canned/preserved fish/seafood; Canned/preserved fruit; Canned/preserved meat and meat products; Canned/preserved pasta; Canned/preserved ready meals; Canned/preserved soup; Canned/preserved tomatoes; Canned/preserved vegetables; Other canned/preserved food

Extract from Executive Summary:

Packaged food sees improved growth in 2006

In 2006, packaged food in Germany saw a slight upturn in value growth as conditions in Germany foster a growing, if cautious, optimism. Good performances from key sectors such as dairy products were the main factors behind this improvement. In addition to better performances from key sectors, external factors such as a reasonably good summer and the successful hosting of the FIFA World Cup also contributed to boosting growth in certain areas.

A weak economy, high unemployment and private label

Despite some signs of improvement, the continuing weakness of the German economy meant that private label saw a further increase in share of overall packaged food sales in 2005, although branded products enjoyed a reasonably good year with some premium brands doing well. Polarisation was witnessed across nearly every sector of the packaged food industry as German consumers continued to exercise extreme caution when spending money on groceries. Hard discounters continued to do well in certain areas, especially those where the purchase decision still rests solely on price. However, one perhaps significant development saw an increase in the number of branded products being stocked by the leading discounters.

Germans seeking healthier options

A few key trends were common to most if not all sectors of packaged food in 2006. The outstanding one was an ongoing and increasing interest in issues of health and wellness, which became a focus for consumers, manufacturers and retailers alike, as a backlash continues against rising obesity levels. Organic and fair trade food products also enjoyed some success due to food scares and an increasing ethical sensitivity among some consumers. Changing demographics in Germany is also having an effect on demand as the population slowly ages with Germany currently having the lowest birth rate in Europe, which is an influence on not only baby food but also other areas within packaged food where children are key consumers.

Companies Mentioned: Arla Foods Deutschland GmbH Nestle Foodservices GmbH Bahlsen GmbH & Co KG Bonduelle GmbH August Storck KG Dr Oetker Food-Service KG Alfred Ritter GmbH & Co KG Ferrero OH GmbH Haribo GmbH & Co KG Theo Muller GmbH & Co KG Kraft Foods Deutschland GmbH Kamps AG Carl Kuhne KG Molkerei Alois Muller GmbH & Co KG

For more information visit http://www.researchandmarkets.com/reports/c71450

Source: Business Wire

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