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Rising Health Concerns Impact the French Snack Bars Market

Posted on: Tuesday, 16 October 2007, 06:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c71590) has announced the addition of Snack Bars in France to their offering.

Euromonitor International's Snack Bars in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

Get insight into trends in market performance

Pinpoint growth sectors and identify factors driving change

Identify market and brand leaders and understand the competitive environment

Product coverage

Breakfast bars; Energy bars; Fruit bars; Granola/muesli bars; Other snack bars

Extract from Executive Summary:

Modest but steady development continues in 2006

The packaged food market in France continued to grow steadily in volume and current value terms in 2006. Greater segmentation via more added value products was particularly important in driving growth in current value sales. French consumers can now buy packaged food products not only in accordance with their taste preferences, but also their age and specific health or dietary requirements. Aside from introducing added value products, branded manufacturers also extended their ranges with new recipes and new packaging formats in 2006. Many of these innovations were geared towards offering more convenient packaged food solutions to consumers, which also bolstered current value sales growth.

Rising health concerns impact on French eating habits

French consumers -- like those in other European countries -- were made increasingly aware of the dangers of an unbalanced diet during the review period. This was certainly the case in 2006, with the media highlighting the fact that heart disease is the largest killer in France and that the country's obesity rate is rising, especially among children. These concerns are encouraging many French consumers to eat healthier food in order to feel and look better. In 2006, this led consumers and manufacturers alike to pay more attention to good quality, nutritious packaged food products.

Competition from private label products continues to grow

Private label packaged food products in France became increasingly sophisticated towards the end of the review period. Improvements in quality led consumers to accept that many private label products are just as good as the leading brands, only cheaper. As a result, competition between private label products and leading brands continued to intensify in 2006, limiting the potential for current value sales growth in packaged food. Additionally, greater competition from private label products led to lower margins for branded manufacturers, and some brands were sold off due to a lack of profitability.

For more information visit http://www.researchandmarkets.com/reports/c71590

Source: Business Wire

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