October 22, 2007

New Reynolds(R) Handi-Vac(TM) Vacuum Sealing System Dubbed ‘A Fresh Way to Freeze(TM)’

RICHMOND, Va., Oct. 22 /PRNewswire/ -- In a recent survey conducted by market research firm Synovate, two thirds of respondents admitted some of the food stored in their freezer goes to waste due to freezer burn. Does the thought of what lurks in your freezer give you the chills? Give mystery meat the cold shoulder with the new Reynolds(R) Handi-Vac(TM) Vacuum Sealing System -- the revolutionary handheld sealer with a unique patented design that removes air to virtually eliminate freezer burn. It's A Fresh Way to Freeze!(TM)

(Photo: http://www.newscom.com/cgi-bin/prnh/20071022/AQM020)

More than five years of research, design and development went into the making of the Handi-Vac Vacuum Sealing System. The portable vacuum sealer takes up less counter space than conventional countertop vacuum sealers and is easy to use with one hand. Intuitive, ergonomic and fast, the unit works with specially designed Handi-Vac Vacuum Freezer Bags to create an airtight seal around food. The Handi-Vac Vacuum Sealer typically seals food in just six to 15 seconds.

"With more than 76 percent of women freezing food three or more times per month, Reynolds Handi-Vac Vacuum Sealing System is a must-have tool for any kitchen," said Betty Morton, manager, the Reynolds Kitchens. "Home cooks spend enough time preparing meals every day; they need a freezer storage solution that's effective, convenient, and easy to use."

Freeze and store your favorite foods properly with the Handi-Vac Vacuum Sealer and Vacuum Freezer Bags and they will be ready to go whenever you need them. The system is the best solution for anyone who stores food, from busy parents and families that buy in bulk, to people who live alone and cannot finish the average portion for two. The Reynolds Vacuum Freezer Bags are resealable, enabling users to remove part of the original contents, reseal the bag and return it to the freezer. Grill chicken or steaks on Sunday and store individual portions for easy, last-minute dinner solutions, or freeze healthy recipes for good-for-you meals on the go.

Handi-Vac Vacuum Freezer Bags have a Zipper Closure and Air Valve system that works with the Handi-Vac Vacuum Sealer to remove air and hold a vacuum seal. The unit's convenient size makes usage, storage and cleaning simple and speedy. First, fill and seal the bag with food touching the textured layer inside. Ensure the bag is flat on the counter with no food under the air valve or above the maximum fill line, then press the vacuum sealer tip flat against the air valve. Simply press the "ON" button to remove air from the bag. Release the button once the bag becomes tight around the food. Label the bag and freeze food immediately.

The Handi-Vac Vacuum Sealer starter kit retails for $9.99 and contains one battery-powered vacuum sealer unit (six AA batteries included) and three one-quart vacuum freezer bags. Refill bags have a suggested retail price of $3.29 and come in quart-size (14 bags per carton) and gallon-size (nine bags per carton.) All are found in the Reynolds Wrap(R) Foil aisle at grocery stores and mass-market retailers nationwide. For additional information on Reynolds Handi-Vac Vacuum Sealing System, as well as additional tips and timesavers, visit http://www.handi-vac.com/.

About Alcoa Consumer Products

Alcoa Consumer Products is a global leader in the consumer packaged goods industry, supplying high quality and trusted foil, film and paper products to the retail and foodservice sectors. Within Alcoa Consumer Products, there are four businesses that globally manufacture and market branded and private label products. Reynolds Consumer Products is home to many well-recognized brands such as Reynolds Wrap(R) Aluminum Foil, Reynolds(R) Plastic Wrap and Reynolds(R) Cut-Rite(R) Wax Paper. Other businesses include Presto Products Company, a major supplier of products ranging from private label food and disposable bags to packaging closures to soil stabilization materials, Baco Consumer Products, the leading supplier of household wraps and bags in the U.K. and Alcoa Closure Systems International, a world leader in closure systems for packaging and provider of quality products and service support to the beverage industry.

   For more information contact:   Julie Mossler, MS&L, 312.861.5272   Lauren Acosta, MS&L, 312.861.5264  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20071022/AQM020AP Archive: http://photoarchive.ap.org/AP PhotoExpress Network: PRN5PRN Photo Desk, [email protected]

Alcoa Consumer Products

CONTACT: Julie Mossler, +1-312-861-5272, or Lauren Acosta,+1-312-861-5264, both of MS&L, for Alcoa Consumer Products

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