Eurostar Launches Search for Roster of Creative Agencies

LONDON, September 14, 2011 /PRNewswire/ –

Eurostar, the high-speed passenger service linking London and mainland
Europe, has announced that it has begun the search for a roster of agencies
to provide creative and advertising services across its core markets of the
UK, France and Belgium. The ultimately successful agency or group of
agencies may also assume responsibility for Eurostar’s international and
emerging markets.

The pitch process is a consequence of Eurostar’s strategic decision to
introduce a more consistent brand personality across all of its different
markets as the business prepares for the advent of direct, on-rail
competition. In advance of this, Eurostar completed in September 2010 the
transformation of its business from an unincorporated joint venture to a
single, unified corporate entity. As such, Eurostar is no longer solely a
three market business and with ambitious growth plans and an increasingly
international outlook, the operator requires a roster of agencies which can
execute the current brand strategy across all of its global, brand
communications.

Agencies interested in participating in the tender process should
consult the Official Journal of the European Union (OJEU) where the call for
competition is published. Eurostar will select a short-list of agencies to
take part in the tender process based upon initial responses to a
pre-qualification questionnaire, and has set a deadline for these responses
of 7th October. The formal pitch timetable will be communicated sometime
thereafter and the final appointment is anticipated from February 2012.

Earlier this year, as part of this same, strategic process, Eurostar
unveiled a new visual identity, itself designed to reflect the evolution of
its business. More recently the operator announced the launch of its first
pan-European advertising campaign set to air at the end of September, again
reflecting this new, consistent brand personality.

Eurostar’s incumbent agencies have been notified about the pitch process
and have been invited to participate.

For more information on the agency search and to find Eurostar deals
[http://www.eurostar.com/UK/uk/leisure/eurostar_deals.jsp ] such as cheap
Eurostar tickets
[http://www.eurostar.com/static/micro_site/eurostar_faq_en.htm ] and
Disneyland Paris deals
[http://www.eurostar.com/UK/uk/leisure/latest_deals/disneyland_paris.jsp ],
interested parties can visit http://www.eurostar.com.

About Eurostar:

Eurostar is the high-speed train service linking St Pancras
International, Ebbsfleet International, Ashford International, Paris,
Brussels, Lille, Calais, Disneyland Resort Paris, Avignon and the French
Alps.

Eurostar was established in 1994 as a partnership between three railway
companies: SNCF, SNCB and LCR (London and Continental Railways). On 1
September 2010, Eurostar became a single, unified corporate entity owned by
three shareholders: SNCF, SNCB and LCR.

The current Eurostar train was first introduced into service in 1994
carrying 750 passengers and operating at speeds of up to 300kph. Since then,
the fleet of 28 trains has carried more than 115 million passengers between
London and the Continent. Following their refurbishment these trains will
continue to form a core part of the Eurostar fleet, offering convenient
London Paris train
[http://www.eurostar.com/static/micro_site/eurostar_london_to_paris.htm ]
travel and London to Brussels
[http://www.eurostar.com/static/micro_site/eurostar_london_to_brussels.htm ]
trains.

Eurostar is the Official International Rail Service Provider for the
London 2012 Olympic and Paralympic Games in the UK

The Eurostar Ashden Award for Sustainable Travel:

        - Since 2001 the Ashden awards have been supporting
          sustainability projects across the globe and now they're working with
          Eurostar to promote sustainable travel
        - As part of the Tread Lightly programme to cut carbon and get
          people thinking differently about their journeys, Eurostar has launched
          the Ashden Award for Sustainable Travel
        - With a prize fund and a host of benefits, the Eurostar Ashden
          Award for Sustainable Travel will celebrate and suuport local
          sustainable travel projects in the UK, France and Belgium

Eurostar is a founder member of Railteam, a partnership between Europe’s
leading high-speed train operators that is developing simpler ways to book
and travel on the fast-expanding, European high-speed rail network.

        PR Contact:
        Aude Criqui
        Senior Press Officer
        Eurostar Press Office
        Times House
        Regent Quarter
        Bravingtons Walk
        London
        N1 9AW
        0044(0)20-7843-5405

http://www.eurostar.com

SOURCE Eurostar