Official Launch of Styrolution Joint Venture

LUDWIGSHAFEN, Germany, October 4, 2011 /PRNewswire/ –

– New Leading Styrenics Supplier Starts Operations

On October 1st, 2011 Styrolution officially started operating as an
independent company, following the approval of the relevant antitrust
authorities. The new company is a 50:50 joint venture between BASF and
INEOS, comprising the key styrenics activities of the two partners.
Styrolution is the world’s leading styrenics supplier.

Styrolution is the only one of the key players dedicated entirely to
styrenics, and a strong leader in the market. It holds global number one
positions in styrene monomer (SM), polystyrene (PS), styrene-butadiene block
copolymers (SBC), other styrene-based copolymers (SAN, AMSAN, ASA, MABS) and
copolymer blends, and a number two position in acrylonitrile butadiene
styrene (ABS).

Giving customers a competitive edge in their markets

Says Styrolution’s CEO Roberto Gualdoni: “Using different business
models to serve the different needs of the commodity and specialty styrenics
markets, we are determined to give our customers a competitive edge. Our
highly professional and passionate team around the world works diligently to
deliver the best and most efficient solutions to drive the success of our
customers – with fast and reliable supply, the highest product quality and
consistency, constant innovation, and a professional service. This is in our
corporate DNA and is reflected in our company name, which is a combination
of the words ‘styrenics’ and ‘solution’. Our objective as a company is to be
and remain a strong leader in our markets globally, and we are excellently
positioned for profitable growth and long-term success.”

Global presence and industry-benchmark manufacturing sites

With its global and regional headquarters in Frankfurt, Germany and
regional headquarters in Channahon (USA) and Singapore, Styrolution has a
global market presence, which allows it to always be close to its customers
and to serve their needs in the best possible way. The company employs
around 3,400 people, and its 17 manufacturing sites across ten countries
represent industry benchmarks and are among the most efficient in the world.
With best-in-class production technology, leading R&D skills and strong IP
and patents positions, Styrolution is perfectly equipped to ensure top
quality, efficiency and innovation.

ABOUT STYROLUTION

Styrolution is the leading global styrenics supplier with a focus on
styrene monomer, polystyrene, copolymers, and ABS. As a joint venture of
BASF and INEOS, Styrolution combines the key styrenics assets of two of the
biggest chemical companies in the world – with more than 70 years of
experience, complementary competencies and portfolios. Styrolution strives
to serve the success of its customers by offering them the best possible
solution, designed to give them a competitive edge in their markets. The
company provides styrenics applications for many everyday products across a
broad range of industries, including automotive, electrical/electronics,
building and construction, household appliances, toys/sports/leisure,
packaging, healthcare and diagnostics. In 2010, pro forma combined sales
were at 6.4 billion euros, resulting in an EBITDA before exceptionals of 407
million euros. Styrolution employs about 3,400 people at 17 sites in ten
countries.

Further information on Styrolution is available at

http://www.styrolution.com

Note: Printable Images of the Styrolution logo and the CEO Roberto
Gualdoni can be downloaded in the newsroom at http://www.styrolution.com

        Contact
        Christine Schonfelder
        Head of Corporate Communications, Investor Relations and Change
        Management

        Styrolution Group GmbH
        KS/K - H201
        67056 Ludwigshafen
        Germany
        Phone: +49-621-60-45375
        Email: christine.schoenfelder@styrolution.com

Internet: http://www.styrolution.com

SOURCE Styrolution Group GmbH