Last updated on April 16, 2014 at 21:24 EDT

RTT Visualizes Detroit Diesel Engines with 3D Technology

October 6, 2011

ROYAL OAK, Mich., Oct. 6, 2011 /PRNewswire/ — RTT USA, Inc. (RTT), a leader in realtime 3D visualization software and services for product design and marketing, is helping Detroit Diesel digitally market their DD13®, DD15® and DD16® BlueTec® SCR Emissions Technology engines using 3D photorealistic imagery. Detroit Diesel is leveraging the computer-graphic images in advertisements, online (http://www.detroitdiesel.com/about/press/videos.aspx?VID=32&category=training) and on the road for presenting their heavy duty engines at tradeshows across the country.

Using CAD files, RTT created a high-resolution, print-quality image and four photorealistic animations for each Detroit Diesel engine. One animation takes viewers on a full 360-degree tour of every exterior detail, while the other three focus specifically on high-performance internal features of that particular engine, including the Exhaust Gas Recirculation, Fuel System and Turbochargers.

“RTT created 12 animations that allow Detroit Diesel’s sales team to take customers inside each engine to watch internal components in action – components that would be impossible to visualize on a physical model,” said Peter Stevenson, co-CEO of RTT. “Adding that visual aspect creates a stronger message and allows the engine to tell a unique story. We’re in the process of creating a comprehensive digital library for Detroit Diesel to use across all media platforms, as it’s proven to be a very effective marketing and sales solution.

3D visualization is becoming an increasing trend in the heavy duty industry, as it helps companies present their products in ways that haven’t been possible until recently. Photorealistic animations can take the place of physical models at offsite meetings at a client’s office or on the tradeshow floor, saving costs and allowing for additional sales opportunities.

About RTT

RTT provides creative, fascinating 3D visualization solutions highlighting products realistically and enabling them to be experienced in realtime. The company assists customers throughout the entire life cycle of their products – from development, design and marketing to sales and distribution. The 3D data model from product development provides a working basis for all subsequent steps in the product life cycle, for example, creating rapid computer-generated, photorealistic product illustrations for marketing or a 3D online product configurator for the website. In so doing, RTT not only speeds up its customers’ decision-making and development processes, but also opens up new avenues for them in sales and marketing. The company was founded in 1999 and has its head office in Munich. RTT has about 500 employees and 14 offices across the world. Well-known companies across the globe rely on the quality provided by RTT. Examples are Adidas, Airbus, Audi, BASF, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Miele, Nissan, Porsche, Samsung, Sony Ericsson, The North Face, Toyota and Volkswagen. RTT AG is a listed public limited company (Xetra: R1T; WKN: 701220; ISIN: DE0007012205). Further information is available at www.rtt.ag.


Source: PR Newswire