Subaru Captures Top Marks; Honda Leaps to Second in TrueCar.com’s Grades for Manufacturers and Brands
SANTA MONICA, Calif., Oct. 17, 2011 /PRNewswire/ — TrueCar.com, the authority in new car pricing, trends and forecasting released its Performance Scorecards for automotive manufacturers and brands. The full report is available in TrueCar.com’s monthly TrueTrends Report. The Performance Scorecards grade each manufacturer and brand on eight different measurements including pricing, sales, incentives, customer loyalty, market share and days in inventory data.
Overall, the top manufacturers on the Scorecards in October were Subaru, Honda and Hyundai. Near the bottom of the list were Suzuki, Saab, Mitsubishi and Porsche. The brands that received the highest grades were MINI, Scion and Subaru and the brands with the lowest grades were Suzuki, Saab, Mitsubishi and Porsche.
The biggest gainers among manufacturers, from August 2011 to September 2011 were:
- Honda moved from a D+ to an A
- Volkswagen moved from a C+ to a B
- Ford moved from a C to an B-
The biggest decliners among manufacturers, from August 2011 to September 2011 were:
- Jaguar moved from an A to a C+
- Toyota moved from a B+ to a B-
- Porsche moved from a B- to a C-
- Mitsubishi moved from a C+ to a C-
Below are the highest and lowest manufacturer and brand rankings by TrueCar.com:
Highest Grades by Lowest Grades by Manufacturer Manufacturer Rank Manufacturer Grade Rank Manufacturer Grade 1 Subaru A+ 1 Suzuki D 2 (tie) Honda A 2 Saab D+ 2 (tie) Hyundai A 3 (tie) Mitsubishi C- 3 (tie) Porsche C- Highest Grades by Brand Lowest Grades by Brand Rank Brand Grade Rank Brand Grade 1 (tie) MINI A+ 1 Suzuki D- 1 (tie) Scion A+ 2 (tie) Saab D 1 (tie) Subaru A+ 2 (tie) Mitsubishi D 2 (tie) Porsche D
The TrueTrends Report can be viewed in its entirety at TrueCar.com.
TrueCar Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners to gain incremental market share and reduce costs. TrueCar.com is a transparent, visual publisher of new car transaction data. TrueCar.com price reports help both dealers and consumers to agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally. TrueCar, Inc. works with a national network of nearly 5,000 Certified Dealers that provide up-front, no-haggle, competitive pricing to assist some of the nation’s largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers. These partnerships include American Express, AAA, USAA and more than 60 others. Collectively these audiences represent over 1M in-market customers each month. TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco. The company was founded in 2005 and has been profitable since 2009. With nearly 200 percent year-over-year growth TrueCar has driven over 350,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information.
About TrueCar Data
TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more. TrueCar is insatiable about data with our goal to find 100 percent of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry. TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.
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