TrueCar Partners with VroomGirls to Help Improve Car Buying Experience for Women
SANTA MONICA, Calif., Oct. 19, 2011 /PRNewswire/ — TrueCar, Inc., the company that has saved over 350,000 car buyers more than $1 billion off of MSRP on new cars, has announced that it will power the online car buying programs for VroomGirls.com, the first comprehensive automotive website created by and for women.
Launched in October 2011, VroomGirls features jargon-free, informative new vehicle reviews, features and entertaining road trip travel stories. The site also focuses on the latest news from the automotive world – and how it intersects with celebrity and fashion, as well as advice and humor columns.
Using the TrueCar powered online car buying program, VroomGirls users will be able to locate a great local price for thousands of vehicle makes and models — discovering what others paid for their car – and then receiving an even better price from one of TrueCar’s 5,000+ Certified Dealers nationwide.
“It’s exciting to be working with TrueCar – and providing another way for women to make an intelligent car purchase,” said Tara Weingarten, Editor-in-Chief of VroomGirls. “More women than ever are in the driver’s seat of the car buying process, and TrueCar supplies them with the unbiased pricing data they need to make good choices.”
“Like TrueCar, VroomGirls is dedicated to helping make the car buying process simple, fair and fun,” said Bernie Brenner, Chief Strategy Officer of TrueCar, Inc. “Now, those in-market consumers who visit VroomGirls for information on their next car can expect an entirely new retail experience, including a high level of customer service and a dedication to upfront, no-haggle pricing from our network of certified dealers.”
To date, TrueCar has facilitated the sale of over 350,000 vehicles – saving consumers over $1 billion off of Manufacturers Suggested Retail Price (MSRP).
About TrueCar, Inc.
TrueCar, Inc. has changed how cars are sold by providing a significantly better customer experience — helping qualified dealer partners gain incremental market share and reduce costs. As a transparent, visual publisher of new car transaction data, TrueCar price reports help both dealers and consumers agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid for the identically equipped new car over the last 30 days both locally and nationally.
TrueCar, Inc. is headquartered in Santa Monica, CA and has offices in San Francisco and Austin. The company was founded in 2005 and has been profitable since 2009. With 131% annual growth since 2006, TrueCar has driven over 350,000 sales and is developing a suite of transaction oriented products and services centered on transparency and radical clarity as a result of comprehensively analyzing market data and information. You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook.
VroomGirls.com is the first comprehensive automotive website created by and for women. Launching in the Fall of 2011, the website features easy-to-understand, informative new vehicle reviews, features, fun road trip travel stories, and newsy items on what’s up in the car world, including how it intersects with celebrity and fashion. VroomGirls helps the woman who is searching for her next vehicle make an intelligent car-buying decision.
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SOURCE TrueCar, Inc.