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Last updated on April 18, 2014 at 17:24 EDT

Huayi Brothers Fashion Group Reveals the 2012 S/S Shanghai Fashion Week

October 24, 2011

SHANGHAI, Oct. 24, 2011 /PRNewswire-Asia/ — Only four months after the most glittering annual event in Shanghai, China’s fashion thumb Huayi Brothers Fashion Group, in association with Harper’s Bazaar China, held the opening ceremony of 2012 S/S Shanghai Fashion Week “Fashion Shanghai.” Huayi Brothers Fashion Group was honored to invite Britain’s leading fashion designer, Dame Vivienne Westwood, to Shanghai, where she presented a brilliant show for the opening ceremony.

(Photo: http://photos.prnewswire.com/prnh/20111024/CN91578 )

Coming with the mainly Spring/Summer 2012 from all the lines Ma, Red Label and Gold Label, Vivienne Westwood’s arrival was meant to be a huge sensation. Chinese celebrities including Carina Lau, Shang Wenjie, Lu Yi etc. all came to appreciate the master designer.

“We’re very proud to have Dame Westwood come to Shanghai this year, we gathered the most excellent resources to present a grand show that includes the most representative Vivienne Westwood pieces. This is not only a fashion show, but also a sincere salute to the great brand and Dame Westwood herself, ” says Mr. Leigh Gow, Managing Director of Huayi Brothers Fashion Group.

Surprisingly following an old Chinese folk song THE RED DATCHMENT OF WOMEN, Huayi Brothers’ international supermodel Ming Xi opened the show with her iconic elegance. During the 30 minute show, over seventy pieces of various labels were presented in a particular way that mixes Chinese and western aesthetics. At the end of the show, Dame Vivienne Westwood appeared on the runway with all the models, dynamic and lively, thrilling the audience.

“It was quite a bold trial, but we made it.” Gow expressed his excitement after the show, “Vivienne Westwood is kind of a signature of British spirit that stands for free, individual and adventurous. We added the Chinese typical elements into the show and the chemistry happens. It’s really cool!”

Fashion Shanghai is the grandest opening ceremony in the history of Shanghai Fashion Week, and this year’s Vivienne Westwood Show undoubtedly upgrades the Shanghai Fashion Week to an international fashion pageant.

Meanwhile, Huayi Brothers Fashion Group’s continuous success in two remarkable fashion events within one year has opened a new page for the Chinese fashion industry. The public is already anticipating the next event that is made by Huayi.

About Huayi Brothers Fashion Group

Huayi Brothers Fashion Group, the new addition to the Huayi Brothers Media Group, focusing on supermodel management, PR events, TV shows and fashion retailing.

The purpose is to become one of the main fashion groups in China within 2 years. Take advantage of Huayi’s affluent celebrity resource to link entertainment industry and fashion industry, and to expand the fashion influence.

SOURCE Huayi Brothers Fashion Group


Source: PR Newswire