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Hyundai Turns Up the Heat on Toyota and Honda in the Certified Pre-Owned (CPO) Arena

October 31, 2011

ATLANTA, Oct. 31, 2011 /PRNewswire/ — The rise of the Korean automakers in the wake of Toyota and Honda’s struggles earlier in the year has been well documented on the new-car front, but it appears that these Japanese automakers may soon be facing stiff competition in the certified pre-owned (CPO) arena as well. According to the Used/CPO Car Insights Report, which provides analysis of monthly activity for both used (non-CPO) and CPO vehicles on the AutoTrader.com site, Hyundai captured five of the top 20 spots for CPO “Big Movers” in September.

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To be a “big mover,” a vehicle must show significant increases in consumer interest month-over-month. The CPO Hyundai Elantra increased its share of consumer interest on the site by 31.2% in September, making the second-biggest month-over-month move on the site. Following in the Elantra’s trajectory were the Hyundai Tucson with a 27.1% increase, the Hyundai Genesis with a 24.4% increase, the Hyundai Santa Fe with a 17.7% increase and the Hyundai Sonata with a 17.3% increase.

Nevertheless, Toyota and Honda remained strong on the CPO front, capturing a combined six out of 20 spots on the list of most-viewed CPO vehicles in September. Of those, there were four Toyota Models: the Toyota Tundra at No. 4, the Toyota Tacoma at No. 5, the Toyota Camry at No. 8 and the Toyota Highlander at No. 17. Perennial favorites from Honda, the Accord and Civic, came in at Nos. 2 and 13, respectively.

“With their inclusion on the list of most-viewed CPO cars in September, Toyota and Honda are still very strong players in the market,” said Rick Wainschel, vice president of automotive insights at AutoTrader.com. “However, the reason we watch the big movers on the site is because they can surface interesting early trends, and seeing one automaker dominate the list–particularly one that has made ongoing advances in terms of product quality, innovative programs and overall sales–is certainly telling.”

Segment Tracker: Luxury Car Segment Captures Most Consumer Interest for Used and CPO

By segment, luxury cars captured the biggest share of interest from consumers shopping for both used (non-CPO) and CPO vehicles on the site. In fact, the non-CPO luxury car segment increased 0.4 points in share from the month prior. BMW’s 3 Series was the most popular pre-owned luxury car on the site, showing up at No. 1 on the CPO list and No. 3 on the non-CPO list. In addition to the 3 Series, BMW had two other vehicles on the list of most-viewed used vehicles: the BMW 5 Series at No. 18 and the BMW M Series at No. 19. On the list of most-viewed CPO vehicles, BMW had the X Series at No. 9 and 5 Series at No. 12, in addition to the 3 Series in the No. 1 spot.

Price Tracker: Civic and Accord See Big Year-Over-Year Increases

Asking prices for used and CPO cars have been steadily on the rise over the past year, pushed up by numerous economic factors including supply and demand issues, fuel prices and supply-side issues in the new car market. While an in-depth month-over-month analysis shows that prices have started to level off and even decrease for numerous models, prices for the majority of used and CPO vehicles are still higher than they were one year ago.

In September, 10 out of the top 20 most-viewed used cars and 17 out of the top 20 most-viewed CPO cars showed year-over-year increases in median asking price. However, it was the Honda Civic and Honda Accord that stood out on each list. The used Honda Civic’s asking price increased 14.8% ($1,924) year-over-year, and the used Honda Accord’s asking price increased 12.2% ($1,831) year-over-year. On the CPO front, The Honda Civic’s price increased 9.6% ($1,542) and the Honda Accord’s price increased 10.2% ($1,825).

“Like Toyota, Honda has some ground to make up on the new car front, but its ever popular Civic and Accord are still in high demand and are commanding notably higher premiums this year,” noted Wainschel. “As the economic challenges that influenced major price changes earlier in the year subside, consumers will have to keep an eye on the gaps between new and used vehicle prices so they can make the best decision that is right for them.”

About AutoTrader.com

Atlanta-based AutoTrader.com, created in 1997, is the Internet’s ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates two other auto marketing brands, AutoTraderClassics.com and AutoTraderLatino.com. AutoTrader.com also owns used vehicle management software company vAuto, Kelley Blue Book (Kbb.com), HomeNet Automotive, a leading provider of online inventory management and merchandising solutions for the automotive retail industry and VinSolutions, a leading provider of end-to-end solution platforms for dealers. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.


    Big Movers: Top CPO Vehicles by Share of Interest
    -------------------------------------------------

      Make              Model                          MOM
      ----              -----                         Share
                                                     Increase
                                                     --------
      Chevrolet         Cruze                               34.5%
      ---------         -----                               ----
      Hyundai           Elantra                             31.2%
      -------           -------                             ----
      Infiniti          Q-Series                            27.6%
      --------          --------                            ----
      Hyundai           Tucson                              27.1%
      -------           ------                              ----
      Kia               Sorento                             26.7%
      ---               -------                             ----
      Audi              A8                                  25.4%
      ----              ---                                 ----
      Dodge             Dakota                              24.9%
      -----             ------                              ----
      Audi              A5                                  24.7%
      ----              ---                                 ----
      Hyundai           Genesis                             24.4%
      -------           -------                             ----
      Nissan            Frontier                            21.9%
      ------            --------                            ----
      GMC               Terrain                             21.1%
      ---               -------                             ----
      Jeep              Grand Cherokee                      20.2%
      ----              --------------                      ----
      Audi              S Models                            18.9%
      ----              --------                            ----
      Chevrolet         Silverado 3500                      18.1%
      ---------         --------------                      ----
      Audi              Q5                                  17.9%
      ----              ---                                 ----
      Jaguar            XF                                  17.8%
      ------            ---                                 ----
      Hyundai           Santa Fe                            17.7%
      -------           --------                            ----
      Hyundai           Sonata                              17.3%
      -------           ------                              ----
      Lexus             SC Models                           15.7%
      -----             ---------                           ----
      Subaru            Impreza WRX                         14.1%
      ------            -----------                         ----


    Most-Viewed CPO Vehicles: Top 20 Models by Share of Vehicle
     Interest
    -----------------------------------------------------------

                                                                  CPO
      CPO                  Make         Model                    Rank    CPO Rank    Used      Used
                                                                Change     Change
      Sept 2011            ----         -----                    from       from     Rank      Rank
      Rank                                                     Aug '11   Sept '10  Sept '11  Sept '10
      ----                                                     -------   --------  --------  --------
      1             BMW                 3 Series                     0           0         3        3
    -               ---                 --------                   ---         ---       ---      ---
      2             Honda               Accord                       0           0         9        6
    -               -----               ------                     ---         ---       ---      ---
      3             Chevrolet           Silverado 1500               0           0         2        2
    -               ---------           --------------             ---         ---       ---      ---
      4             Toyota              Tundra                       0           1        22       24
    -               ------              ------                     ---         ---       ---      ---
      5             Toyota              Tacoma                       2           3        14       14
    -               ------              ------                     ---         ---       ---      ---
      6             Audi                A4                           1           3        21       21
    -               ----                ---                        ---         ---       ---      ---
      7             Chevrolet           Tahoe                        1           1        15       13
    -               ---------           -----                      ---         ---       ---      ---
      8             Toyota              Camry                        2           1        24       23
    -               ------              -----                      ---         ---       ---      ---
      9             BMW                 X Series                     2           1        27       28
    -               ---                 --------                   ---         ---       ---      ---
      10            Ford                F-150                        1           6         1        1
    --              ----                -----                      ---         ---       ---      ---
      11            Volkswagen          Jetta                        1           6        25       25
    --              ----------          -----                      ---         ---       ---      ---
      12            BMW                 5 Series                     1           0        18       19
    --              ---                 --------                   ---         ---       ---      ---
      13            Honda               Civic                        1           2         7        8
    --              -----               -----                      ---         ---       ---      ---
      14            Porsche             911/911Turbo                 0           6        28       32
    --              -------             ------------               ---         ---       ---      ---
      15            Mercedes-Benz       E Class                      0           4        33       39
    --              -------------       -------                    ---         ---       ---      ---
      16            Acura               TL Models                    1           2        42       37
    --              -----               ---------                  ---         ---       ---      ---
      17            Toyota              Highlander                   1           2        78       96
    --              ------              ----------                 ---         ---       ---      ---
      18            Mercedes-Benz       C Class                      0           0        29       30
    --              -------------       -------                    ---         ---       ---      ---
      19            Ford                Mustang                      3           6         4        4
    --              ----                -------                    ---         ---       ---      ---
      20            Acura               MDX                          1           4        74       85
    --              -----               ---                        ---         ---       ---      ---
                          * N/A - Vehicle was not available in reported month


    Most-Viewed Used (non-CPO) Vehicles: Top 20 Models by
     Share of Vehicle Interest
    -----------------------------------------------------

      Used                 Make      Model             Used Rank   Used Rank     CPO       CPO
                                                          Change      Change
      Sept 2011            ----      -----                 from        from      Rank      Rank
      Rank                                               Aug '11    Sept '10  Sept '11  Sept '10
      ----                                               -------    --------  --------  --------
      1               Ford           F-150                      0           0        10         4
    -                 ----           -----                    ---         ---       ---       ---
      2               Chevrolet      Silverado 1500             0           0         3         3
    -                 ---------      --------------           ---         ---       ---       ---
      3               BMW            3 Series                   0           0         1         1
    -                 ---            --------                 ---         ---       ---       ---
      4               Ford           Mustang                    0           0        19        13
    -                 ----           -------                  ---         ---       ---       ---
      5               Ford           F-250                      0           0        88        68
    -                 ----           -----                    ---         ---       ---       ---
      6               Jeep           Wrangler                   0           1        27        27
    -                 ----           --------                 ---         ---       ---       ---
      7               Honda          Civic                      1           1        13        11
    -                 -----          -----                    ---         ---       ---       ---
      8               Dodge          Ram 1500                   1           1        35        35
    -                 -----          --------                 ---         ---       ---       ---
      9               Honda          Accord                     0           3         2         2
    -                 -----          ------                   ---         ---       ---       ---
      10              Chevrolet      Silverado 2500             0           1        46        41
    --                ---------      --------------           ---         ---       ---       ---
      11              Infiniti                 G35/37           0           1        48        63
    --                --------                 ------         ---         ---       ---       ---
      12              Dodge          Ram 2500                   1           0       120       125
    --                -----          --------                 ---         ---       ---       ---
      13              Jeep           Grand Cherokee             1           4        23        39
    --                ----           --------------           ---         ---       ---       ---
      14              Toyota         Tacoma                     0           0         5         8
    --                ------         ------                   ---         ---       ---       ---
      15              Chevrolet      Tahoe                      0           2         7         6
    --                ---------      -----                    ---         ---       ---       ---
      16              Chevrolet      Corvette                   0           1        36        30
    --                ---------      --------                 ---         ---       ---       ---
      17              Nissan         Altima                     0           1        24        25
    --                ------         ------                   ---         ---       ---       ---
      18              BMW            5 Series                   0           1        12        12
    --                ---            --------                 ---         ---       ---       ---
      19              BMW            M Series                   1           1        52        50
    --                ---            --------                 ---         ---       ---       ---
      20              Ford           F-350                      1           0       187       153
    --                ----           -----                    ---         ---       ---       ---
                       * N/A - Vehicle was not available in reported month


    CPO Segment Tracker: All Segments by Share of Vehicle Interest
    --------------------------------------------------------------

      Sept 2011       Segment                     Share Point   Share Point  Share Point
      Rank            -------                     Change from   Change from  Change from
      ----                                          Aug '11       Sept '10     Sept '09
                                                    -------       --------     --------
      1               Luxury Car                          0.0           -0.5        -2.6
    -                 ----------                          ---           ----        ----
      2               Midsize SUV                         0.1            0.6         1.8
    -                 -----------                         ---            ---         ---
      3               Midsize Car                        -0.3           -0.2         0.4
    -                 -----------                        ----           ----         ---
      4               Full-size Truck                     0.1           -0.9        -1.4
    -                 ---------------                     ---           ----        ----
      5               Compact Car                        -0.1            1.1         2.0
    -                 -----------                        ----            ---         ---
      6               Luxury SUV                         -0.1           -0.1         0.0
    -                 ----------                         ----           ----         ---
      7               Sports Car                          0.2            0.5         1.0
    -                 ----------                          ---            ---         ---
      8               Full-size SUV                       0.0           -0.6        -1.5
    -                 -------------                       ---           ----        ----
      9               Compact SUV                         0.1            0.5         0.7
    -                 -----------                         ---            ---         ---
      10              Full-size Car                       0.1           -0.3        -0.4
    --                -------------                       ---           ----        ----
      11              Compact Truck                       0.0           -0.1         0.0
    --                -------------                       ---           ----         ---
      12              Van                                -0.1            0.0        -0.1
    --                ---                                ----            ---        ----
      13              Exotic                              0.0            0.0         0.0
    --                ------                              ---            ---         ---


    Used (non-CPO) Segment Tracker: All Segments by Share of
     Vehicle Interest
    --------------------------------------------------------

                                             Share
      Sept 2011          Segment             Point    Share Point Share  Point
                                             Change
      Rank               -------              from    Change from  Change from
      ----                                  Aug '11     Sept '10    Sept '09
                                            -------     --------    --------
      1                  Luxury Car              0.4         -0.1             0.1
    -                    ----------              ---         ----             ---
      2                  Full-size Truck         0.5          0.1             0.9
    -                    ---------------         ---          ---             ---
      3                  Midsize SUV             0.0          0.5             1.1
    -                    -----------             ---          ---             ---
      4                  Compact Car            -0.5         -0.1            -1.1
    -                    -----------            ----         ----            ----
      5                  Sports Car             -0.2          0.3            -0.5
    -                    ----------             ----          ---            ----
      6                  Midsize Car            -0.3         -0.3            -0.9
    -                    -----------            ----         ----            ----
      7                  Luxury SUV              0.3         -0.2             0.3
    -                    ----------              ---         ----             ---
      8                  Full-size SUV           0.0         -0.3             0.0
    -                    -------------           ---         ----             ---
      9                  Compact Truck           0.0          0.0             0.1
    -                    -------------           ---          ---             ---
      10                 Van                    -0.1         -0.1            -0.2
    --                   ---                    ----         ----            ----
      11                 Full-size Car           0.0         -0.1            -0.2
    --                   -------------           ---         ----            ----
      12                 Compact SUV             0.0          0.3             0.5
    --                   -----------             ---          ---             ---
      13                 Exotic                 -0.1          0.0             0.0
    --                   ------                 ----          ---             ---


    Price Tracker: Top 20 Most-Viewed CPO Models by Share of Vehicle Interest
    -------------------------------------------------------------------------

                                                                     CPO
      CPO Sept         Make       Model              CPO Median    Price   CPO Price  CPO Price     Used    Used Price
                                                                   Change    Change      Change                Change
      2011             ----       -----               Inventory     from      from        from     Median       from
                                                        Listing
      Rank                                               Price    Aug '11  Sept '10    Sept '09   Inventory  Sept '10
                                                                                                   Listing
      ----                                             --------   -------  --------    --------     Price    --------
                                                                                                  Sept '11
                                                                                                  --------
      1          BMW              3 Series               $29,995     -1.6%       4.1%        3.4%   $22,980        6.9%
    -            ---              --------               -------     ----        ---         ---    -------        ---
      2          Honda            Accord                 $19,800     -0.9%      10.2%       10.6%   $16,795       12.2%
    -            -----            ------                 -------     ----       ----        ----    -------       ----
      3          Chevrolet        Silverado 1500         $24,995      0.0%       0.2%        8.7%   $17,995       -3.2%
    -            ---------        --------------         -------      ---        ---         ---    -------       ----
      4          Toyota           Tundra                 $26,390     -1.5%       4.3%        6.9%   $20,380       -2.9%
    -            ------           ------                 -------     ----        ---         ---    -------       ----
      5          Toyota           Tacoma                 $24,880      1.2%       8.3%        5.9%   $19,499        8.4%
    -            ------           ------                 -------      ---        ---         ---    -------        ---
      6          Audi             A4                     $27,890      7.3%       7.3%       11.6%   $18,990        1.1%
    -            ----             ---                    -------      ---        ---        ----    -------        ---
      7          Chevrolet        Tahoe                  $33,495      0.4%      -1.4%        8.1%   $20,000      -16.3%
    -            ---------        -----                  -------      ---       ----         ---    -------      -----
      8          Toyota           Camry                  $17,992      0.0%       5.9%       -5.2%   $15,991        7.3%
    -            ------           -----                  -------      ---        ---        ----    -------        ---
      9          BMW              X Series               $36,977      0.8%       2.7%       23.3%   $22,998       -7.6%
    -            ---              --------               -------      ---        ---        ----    -------       ----
      10         Ford             F-150                  $26,988      1.9%       8.0%       12.5%   $17,995       -5.3%
    --           ----             -----                  -------      ---        ---        ----    -------       ----
      11         Volkswagen       Jetta                  $17,495     -0.3%       9.4%        9.4%   $13,991        7.7%
    --           ----------       -----                  -------     ----        ---         ---    -------        ---
      12         BMW              5 Series               $34,995     -1.4%      -2.5%        0.0%   $24,900        0.4%
    --           ---              --------               -------     ----       ----         ---    -------        ---
      13         Honda            Civic                  $17,527     -2.0%       9.6%        3.9%   $14,922       14.8%
    --           -----            -----                  -------     ----        ---         ---    -------       ----
      14         Porsche          911/911Turbo           $73,996     -1.2%       6.6%       15.6%   $55,000        0.9%
    --           -------          ------------           -------     ----        ---        ----    -------        ---
      15         Mercedes-Benz    E Class                $37,988      0.1%       3.0%        6.2%   $24,995       -3.5%
    --           -------------    -------                -------      ---        ---         ---    -------       ----
      16         Acura            TL Models              $27,000      0.0%       3.9%        8.0%   $17,995       -3.1%
    --           -----            ---------              -------      ---        ---         ---    -------       ----
      17         Toyota           Highlander             $26,995      0.0%       8.0%       13.0%   $17,978        4.2%
    --           ------           ----------             -------      ---        ---        ----    -------        ---
      18         Mercedes-Benz    C Class                $29,995     -1.9%       0.4%       15.4%   $23,000       15.0%
    --           -------------    -------                -------     ----        ---        ----    -------       ----
      19         Ford             Mustang                $22,967     -0.1%       9.2%       18.7%   $17,990        5.9%
    --           ----             -------                -------     ----        ---        ----    -------        ---
      20         Acura            MDX                    $31,999      0.0%      -0.6%       18.5%   $19,997      -13.0%
    --           -----            ---                    -------      ---       ----        ----    -------      -----
                                 * N/A - Vehicle was not available in reported month


    Price Tracker: Top 20 Most-Viewed Used (non-CPO) Models by Share of Vehicle Interest
    ------------------------------------------------------------------------------------

                                                                          Used       Used       Used
      Used            Make     Model                         Used         Price      Price      Price   CPO Median CPO Price
                                                                         Change     Change     Change                Change
      Sept            ----     -----                        Median        from       from       from    Inventory     from
                                                                                                          Listing
      2011                                                Inventory     Aug '11   Sept '10   Sept '09      Price   Sept '10
      Rank                                              Listing Price   -------   --------   --------    Sept '11  --------
      ----                                              -------------                                    --------
      1            Ford        F-150                          $17,995        0.0%      -5.3%      -2.1%    $26,988       8.0%
    -              ----        -----                          -------        ---       ----       ----     -------       ---
      2            Chevrolet   Silverado 1500                 $17,995        0.0%      -3.2%       5.9%    $24,995       0.2%
    -              ---------   --------------                 -------        ---       ----        ---     -------       ---
      3            BMW         3 Series                       $22,980        0.0%       6.9%       9.4%    $29,995       4.1%
    -              ---         --------                       -------        ---        ---        ---     -------       ---
      4            Ford        Mustang                        $17,990        0.0%       5.9%      12.5%    $22,967       9.2%
    -              ----        -------                        -------        ---        ---       ----     -------       ---
      5            Ford        F-250                          $20,990        0.0%      -8.7%       0.0%    $35,218       0.7%
    -              ----        -----                          -------        ---       ----        ---     -------       ---
      6            Jeep        Wrangler                       $19,998        0.0%       0.0%      11.1%    $23,995       4.3%
    -              ----        --------                       -------        ---        ---       ----     -------       ---
      7            Honda       Civic                          $14,922       -0.4%      14.8%      16.1%    $17,527       9.6%
    -              -----       -----                          -------       ----       ----       ----     -------       ---
      8            Dodge       Ram 1500                       $16,800        0.1%      -6.6%      -1.1%    $23,837      -0.3%
    -              -----       --------                       -------        ---       ----       ----     -------      ----
      9            Honda       Accord                         $16,795       -1.1%      12.2%      14.6%    $19,800      10.2%
    -              -----       ------                         -------       ----       ----       ----     -------      ----
      10           Chevrolet   Silverado 2500                 $18,995        0.0%      -7.3%       0.0%    $33,988       6.2%
    --             ---------   --------------                 -------        ---       ----        ---     -------       ---
      11           Infiniti                     G35/37        $23,899       -0.4%       4.4%       9.1%    $28,338       3.0%
    --             --------                     ------        -------       ----        ---        ---     -------       ---
      12           Dodge       Ram 2500                       $23,998        0.0%      -4.0%       0.5%    $33,433       2.9%
    --             -----       --------                       -------        ---       ----        ---     -------       ---
      13           Jeep        Grand Cherokee                 $14,988        0.3%      -0.1%      -3.2%    $22,948       9.8%
    --             ----        --------------                 -------        ---       ----       ----     -------       ---
      14           Toyota      Tacoma                         $19,499       -0.4%       8.4%       9.5%    $24,880       8.3%
    --             ------      ------                         -------       ----        ---        ---     -------       ---
      15           Chevrolet   Tahoe                          $20,000        0.1%     -16.3%      -4.7%    $33,495      -1.4%
    --             ---------   -----                          -------        ---      -----       ----     -------      ----
      16           Chevrolet   Corvette                       $31,995        0.0%       0.1%       0.0%    $39,678       2.0%
    --             ---------   --------                       -------        ---        ---        ---     -------       ---
      17           Nissan      Altima                         $15,995       -5.2%       6.7%      13.4%    $17,995       5.9%
    --             ------      ------                         -------       ----        ---       ----     -------       ---
      18           BMW         5 Series                       $24,900        0.1%       0.4%      -4.2%    $34,995      -2.5%
    --             ---         --------                       -------        ---        ---       ----     -------      ----
      19           BMW         M Series                       $38,900        2.4%      19.5%      21.6%    $52,388      -8.1%
    --             ---         --------                       -------        ---       ----       ----     -------      ----
      20           Ford        F-350                          $22,922       -0.3%      -7.9%      -1.4%    $36,999      -1.7%
    --             ----        -----                          -------       ----       ----       ----     -------      ----
                                   * N/A - Vehicle was not available in reported month

SOURCE AutoTrader.com


Source: PR Newswire