Last updated on April 23, 2014 at 16:13 EDT

e-Miles to Provide a New Way for U.S.-Based MileagePlus® Members to Earn Miles

November 2, 2011

NEW YORK, Nov. 2, 2011 /PRNewswire/ — e-Miles, a unique advertising channel that engages consumers with relevant advertiser messages and solicits feedback that turns a traditional one-way communication into a two-way conversation, today announced that United MileagePlus® members in the U.S. will join more than 2.5 million e-Miles members who earn free airline miles for watching, reading and responding to targeted advertising.

Beginning October 26, MileagePlus members can earn miles by simply responding to advertisements they choose to see – a unique way to build their mileage balances. The addition of MileagePlus will significantly add to the existing e-Miles member base.

“We look forward to adding United to our already robust sponsor network,” said Mark Drusch, President of e-Miles. “Our program provides their most valuable customers with an exciting new opportunity to earn additional frequent flyer miles they can redeem for free travel and upgrades.”

“Additionally, our advertisers will have hundreds of thousands of new reasons to place their branded messages and offers in front of America’s most coveted consumers,” Drusch continued.

Launched in 2007, e-Miles has promoted thousands of ad campaigns from top worldwide brands with a unique audience engagement strategy that enables participants to earn currency in the loyalty program of their choice. Participants view marketing messages that have been preselected to match their ad preferences and buying intentions and respond to a few questions about each advertisement they see. This singular model allows advertisers to gauge ad effectiveness and secure significant marketing insights from consumers. It also ensures that advertisers never pay for advertising unless a real customer reads and reacts to their message. This summer, e-Miles announced that it had awarded its one billionth e-Mile reward.

United Airlines, which together with United Express, Continental Express and Continental Connection, operates more than 5,700 flights a day to airports on six continents, joins many other major airlines as an e-Miles sponsor.

To learn more about e-Miles earning opportunities, please visit www.e-Miles.com.

About e-Miles

e-Miles is a performance-based interactive advertising channel that provides measurable engagement with the most desired consumers. The company rewards e-Miles members who engage in tailored advertising messages with its own virtual currency. Users convert these rewards to one of many partner companies’ loyalty programs, including Delta SkyMiles®, Hilton HHonors(TM) and US Airways Dividend Miles, to name a few. e-Miles has more than 3,000 participating top-tier advertisers, including Adobe Systems, Johnson & Johnson, Nordstrom and The Walt Disney Company. The company is headquartered in Plano, TX. For more information, visit http://www.e-miles.com.

SOURCE e-Miles

Source: PR Newswire