Last updated on April 20, 2014 at 19:30 EDT

Stevia Webinar: the Next Steps Post European Approval

November 15, 2011

LONDON, November 15, 2011 /PRNewswire/ –

                 Thursday December 8th 2011 - 2pm GMT/ 3pm CET/ 9am EST


Fi Conferences announces its first stevia webinar, launched in
association with WILD Flavors. This free-to-attend, one-hour event will
clarify the new regulations and explore post-approval market opportunities,
in addition to addressing ways of overcoming key technical challenges faced
in working with stevia.

With Friday’s regulatory approval for the sale and use of steviol
glycosides in the European Union enabling the launch of stevia-based
products on supermarket shelves by the beginning of December, the door is
now wide open to tap into the health-conscious European market with this
zero-calorie, low glycaemic response sweetener. With retail sales of stevia
products in the US reaching over $1.2bn, European manufacturers must act now
to reap the benefits of this natural sweetener.

To facilitate your entry into this potentially lucrative market, this
timely webinar will provide insights into maximising the business potential
of stevia. Enabling you to attend from the comfort of your own office, this
webinar will feature speakers from Europe and the US with experience in
developing and launching stevia-based products.

WILD Flavors will outline key aspects of the much-anticipated
regulations governing the use of steviol glycosides including acceptable use
levels in F&B products within Europe’s 27 member states. With major
technical difficulties being experienced particularly around overcoming off
notes and lingering sweetness, manufacturers will benefit from solutions to
these challenges and insights into effectively launching successful products
in both the US and European markets.

For more information and to register your interest please go to


About Fi Conferences:

Fi Conferences is an extension of Fi Europe Exhibitions, whose food
ingredients event, now celebrating its 25th year, attracts more than 23,000
visitors. Fi Conferences, which runs its modular conference alongside this
annual exhibition, offers topic-led conferences and workshops that focus on
the hottest issues facing ingredient suppliers and manufacturers in the food
and beverage ingredients industry. Fi Conferences provide the information
and insights needed by R&D, product development, innovation, marketing,
quality assurance and sourcing professionals at both ingredient suppliers
and food & beverage manufacturers. http://www.ficonferences.com

About WILD Flavors GmbH

WILD Flavors GmbH is headquartered in Zug, Switzerland, and is one of
the world’s leading suppliers of natural flavors, colors, and ingredients to
the food and beverage industry. Through WILD’s 16 worldwide production
facilities and its global presence through subsidiaries and numerous
application locations, WILD has led the industry for over 80 years in
Innovation and Great Taste by providing high-quality, natural products and
superior service to its customers. The WILD Flavors product portfolio of
natural flavor ingredients
[http://www.wild.de/wild/opencms/en/ingredient_solutions/index.html ] and
solutions for the food and beverage includes components such as natural
flavors and extracts, natural colors, concentrates, sweetening systems,
specialty ingredients and seasonings, as well as functional flavors and
healthy ingredients, taste modifiers, and fermentation technologies. WILD
Flavors’ knowledge of global supply markets, as well as technologically
advanced production processes, brings value to our customers on a daily
basis. http://www.wild.de or http://www.wildflavors.com

        For further information, please contact:
        Simon Hoare
        Conference Programme Editor
        Fi Conferences
        t: +44(0)20-7955-3909
        e:  simon.hoare@ubm.com

SOURCE Fi Conferences

Source: PR Newswire