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Audubon Birds: Introducing the Most Complete App for Birding North America

November 22, 2011

Just in Time for Audubon’s Christmas Bird Count

NEW YORK, Nov. 22, 2011 /PRNewswire-USNewswire/ — If one in five Americans watch birds, how many people on your holiday list are going to love the new Audubon mobile app? Now you can find the finches, ID the ibises and journal about jays with the updated Audubon Birds app. Green Mountain Digital, creator of Audubon Guides mobile apps, is introducing an innovative update to “Audubon Birds – A Field Guide to North American Birds.”

  • Find Birds with eBird: Locate birds in real time with quick access to recent sightings, locations of notable and rare birds, and maps and directions to all the birding hotspots across North America.
  • Journal your sightings: Track and annotate your personal sightings by location, and share with friends by email or Facebook. Unique to Audubon Birds, the Journal is linked to your personal nature account.
  • Identify with confidence: A newly updated image library makes it easy to identify any bird with professional color photographs showing the diversity of birds by gender, age, and seasonal plumage variations. The app contains over 3,150 completely new, high-resolution images.

“Now every birder can have the equivalent of a rare bird alert and comprehensive field guide wrapped into a single mobile app,” said Gary Langham, vice president and chief scientist for Audubon. “Real time access to bird sightings in eBird backed by the huge library of species information makes Audubon Birds the ideal app for every birder.”

“Audubon Birds puts the power of eBird in the palm of your hand. With thousands of people reporting millions of bird sightings each month to eBird, Audubon Birds harnesses this amazing resource to make it easier to find the birds you’re looking for, and provides the tools you need to identify them correctly,” said Brian Sullivan, eBird project leader. “Don’t miss your chance at another new bird, check out Audubon Birds!”

“Audubon Birds is everything a birder needs on a mobile device,” said Charlie Rattigan, executive vice president of Green Mountain Digital. “The new interactive capabilities and rich content mean that this app has the potential to revolutionize the way people identify birds and interact with the natural world.”

The product appears just in time for Audubon’s Christmas Bird Count, one of the world’s oldest Citizen Science projects begun in 1900, and on the heels of Audubon’s Birding the Net, when 91 million people saw virtual birds flying on the internet. Bird watching is the second fastest growing hobby in the USA after gardening, and per a U.S. Fish & Wildlife Service survey, entices one in five Americans.

About Audubon Birds
Created in alliance with the National Audubon Society, the app includes 771 birds with in-depth species descriptions, high-quality color images of birds in their natural environment, exclusive range maps (including the largest collection of wintering range maps for migratory birds), high-quality audio songs and calls, and the ability to create ‘Life Lists’ and ‘Sightings’. The app utilizes easy navigation and functionality, such as ‘Advanced Search’ capabilities, allowing users to search for birds by wing shape, locomotion, song type, song pattern, likelihood by month, and within state and province. The reference library contains supplemental material on how to bird, how to identify birds, the natural history of birds, bird conservation, and more. http://www.AudubonGuides.com

Introductory Price and Availability
The Audubon Birds app has special pricing of $14.99 (Reg. $19.99) through November 30 for iOS. It is available for the iPhone, iPod touch, and iPad in the reference section of the iTunes App Store. An update for the Android platforms will be released in the coming year. For more information about Audubon Guides apps, visit our product page.

About the Cornell Lab of Ornithology
The Cornell Lab of Ornithology is a membership institution dedicated to interpreting and conserving the earth’s biological diversity through research, education, and citizen science focused on birds. Visit the Cornell Lab’s website at http://www.birds.cornell.edu.

About the National Audubon Society
Now in its second century, Audubon connects people with birds, nature and the environment that supports us all. Our national network of community-based nature centers, chapters, scientific, education, and advocacy programs engages millions of people from all walks of life in conservation action to protect and restore the natural world. Visit Audubon online at http://www.audubon.org.

About Green Mountain Digital
Green Mountain Digital is an innovative digital media publisher and the mobile apps market leader in nature and wildlife. Green Mountain Digital was created in 2009 in Woodstock, VT. The company has designed and published more than 30 mobile apps across Apple iOS and Google Android, and other mobile operating systems. The company is in partnership with the National Audubon Society and Orvis brands. www.greenmountaindigital.com

Press Contact: Bonnie Fladung 802.332.6201 x201
bfladung@greenmtd.com
or Delta Willis dwillis@audubo.org

SOURCE Audubon


Source: PR Newswire