Online Sales Soared On Black Friday
November 28, 2011

Online Sales Soared On Black Friday

According to several surveys, online sales by consumers rose faster than expected on Black Friday last week.

Comscore, a research firm, said that Internet sales totaled $814 million, which was a 26 percent gain on last year.

The report said that about 50 million Americans visited online retail sites on Friday.  It also said Amazon was the most popular destination for most people, with 50 percent more visitors than any other retailer.

Comscore said that Walmart, Best Buy, Target and Apple were next in line for online sales.

"Despite some analysts' predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce," Comscore's chairman, Gian Fulgoni said in a statement.

IBM Coremetrics, who believed the jump in online sales compared to last year was at 24 percent Black Friday, said that purchases made on mobile devices had accounted for 9.8 percent of all online sales.

It said mobile shoppers have a "laser focus" since they had been more likely to view a single page on a retailer's site rather than browse what else was for sale.

IBM said Apple's iPhone and iPad has generated the most mobile internet visits to online stores.

It said there was a 110 percent rise in discussion volumes on social networks about Black Friday.

Monday also marks another shopping day for Americans known as Cyber Monday.  This is the day that retailers kick up some online deals for consumers who head back to work after the holiday weekend and Christmas shop online.

According to a survey by the U.S. National Retail Federation, about 123 million Americans plan to make an online purchase on Monday.

The industry lobby group said that about eight in ten online retailers would run special promotions including "flash sales that last an hour" and "free shipping offers."


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