Audi of America Awards Public Relations Business to Incumbent Agency PMK*BNC
HERNDON, Va., Nov. 29, 2011 /PRNewswire/ — Audi of America announced today that PMK*BNC once again has been named the brand’s communications agency for the U.S. PMK*BNC has served as Audi of America’s U.S. communications agency for the past four years. After a comprehensive, mandatory review, PMK*BNC was selected from several firms for its strategic support in business, product, lifestyle and entertainment.
“Each of the presenting firms offered interesting ideas and thoughtful proposals, but in the end, PMK*BNC earned the right to continue as our agency. They demonstrated a superior understanding of the Audi brand and our industry. Audi of America is a growing company and we are confident that we’ve enlisted the best partner to grow with us,” said Jeff Kuhlman, Chief Communications Officer, Audi of America.
As Audi of America’s communications agency in the U.S., PMK*BNC will continue to develop strategic and focused programs designed to generate media coverage for the Audi product portfolio and drive increased brand awareness and identity in the U.S. market. The account will continue to be staffed bi-coastally and overseen by Joseph Assad, Chief Operating Officer, PMK*BNC in their New York office.
“We’ve enjoyed enormous success with Audi over the past four years and have been pleased to be a part of their ongoing growth in the U.S. market. Going through the review process has been a worthwhile experience because it reinforced our areas of focus and allowed us to evolve our approach to the Audi business,” said Chris Robichaud, Chief Executive Officer, PMK*BNC. “We look forward to continuing this mutually-successful partnership for many years to come.”
PMK*BNC is a premier public relations and marketing agency that provides unmatched expertise and insight for clients and corporations seeking to connect with media, consumers, fans and communities. With a staff of more than 150 in Los Angeles, New York and London, the agency represents a who’s who of personalities from film, music, television, sports and content creators, as well as corporations, networks and established brands. PMK*BNC delivers comprehensive solutions that include public relations, social media, entertainment marketing and outreach, sponsorship, event marketing, product placement, influencer programs and integration. For more information visit www.pmkbnc.com.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.
SOURCE Audi of America, Inc.