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Last updated on April 16, 2014 at 1:21 EDT

Magna launches camera-based driver assistance system which offers affordable safety and convenience

December 1, 2011

AURORA, ON, Dec. 1, 2011 /PRNewswire/ – Magna International Inc. announced
today that its Magna Electronics operating unit, in conjunction with
Mobileye, its partner for image processing, has developed an innovative
driver assistance system that uses a single, forward-looking video
camera to provide safety and convenience features such as forward
collision and lane departure warnings. More affordable than comparable
systems, the Magna system has recently launched on General Motors
vehicles in the North American market, available as an option on the
2012 Chevrolet Equinox and GMC Terrain.

Magna Electronics has partnered on advanced driver assistance systems
with Mobileye since 2005. The first product to be introduced was the
Lane Departure Warning system based on the EyeQ1, launching also with
General Motors on the Cadillac STS and DTS and Buick Lucerne. The debut
of the second generation Mobileye processor, the EyeQ2, in this launch
with General Motors demonstrates the continuing advancements and growth
in features for both Magna and Mobileye.

Magna’s system will go into production on multiple platforms with
multiple OEMs in various markets around the world, a testament to the
appeal and widespread adoption of a system that provides desired
functionality at the right price. The Magna system directly addresses
market demand for an affordable driver assistance system which seeks to
prevent two serious types of accidents: rear-end collisions, which are
the most common type of vehicle accident, and lane departure accidents,
which are the most deadly.

According to statistics from the National Highway Traffic Safety
Administration (NHTSA), the single largest driver related factor for
road fatalities occurs when a single vehicle departs from the road and
crashes.  NHTSA has identified lane departure avoidance systems that
track vehicle position within a lane as being shown to be effective in
reducing the number of relevant crashes.

According to the National Transportation Safety Board (NTSB), more than
1.8 million rear-end collisions are reported in the United States every
year, making them the most common type of automobile accident. Rear-end
accidents are also known as “whiplash accidents” because the nature of
the collision often results in a whiplash injury for the occupants.

For lane departure warning, a video camera located behind the windshield
is coupled with an advanced image processor to automatically detect
lane markings. The system alerts drivers who might unintentionally
stray from the lane being traveled. To reduce nuisance alerts, the
system will not provide an alert if the turn signal is activated by the
driver or if the driver makes a sharp maneuver.

When the Magna system’s lane departure warning is engaged, a driver
about to cross a detected lane marking without signaling is alerted in
two ways: an amber indicator light located in the instrument panel
flashes, and an alerting chime of three beeps is played in the left or
right speakers – depending on the direction of impending lane
departure.

The system’s forward collision warning works in a similar fashion, with
the combination of a warning light and an audible tone to alert the
driver. The driver can set distance warnings for far, medium and near.

“Magna’s innovations enable additional features besides forward
collision and lane departure to be integrated into a single-camera
system,” says Chris Van Dan Elzen, Global Product Manager, Machine
Vision Systems of Magna Electronics. “We are working on utilizing a
shared camera and image processor to combine features such as automatic
high beam control, traffic sign recognition, pedestrian recognition and
adaptive front lighting.”

About Magna Electronics

Magna Electronics, an operating unit of Magna International, provides
innovative electronic systems through manufacturing facilities and
engineering divisions located all over the world. With its individual
core products the group is focusing on the segments driver assistance
and safety, body systems, intelligent power systems, engine electronics
and liquid-level sensors as well as industrial products. With this
comprehensive range of electronic controls, actuators and sensors we
are able to provide drivers with systems offering enhanced safety,
efficiency and convenience.

About Magna International

Magna International (TSX: MG; NYSE: MGA) is the most diversified global
automotive supplier. Magna designs, develops and manufactures
technologically advanced automotive systems, assemblies, modules and
components, and engineers and assembles complete vehicles, primarily
for sale to original equipment manufacturers (“OEMs”) of cars and light
trucks. Magna’s capabilities include the design, engineering, testing
and manufacture of automotive interior systems; seating systems;
closure systems; body and chassis systems; vision systems; electronic
systems; exterior systems; powertrain systems; roof systems; hybrid and
electric vehicles/systems; as well as complete vehicle engineering and
assembly.

Magna has approximately 107,000 employees in 275 manufacturing
operations and 85 product development, engineering and sales centres in
26 countries.  More information on Magna can be found at www.magna.com.

THIS RELEASE MAY CONTAIN STATEMENTS WHICH CONSTITUTE “FORWARD-LOOKING
STATEMENTS” UNDER APPLICABLE SECURITIES LEGISLATION AND ARE SUBJECT TO,
AND EXPRESSLY QUALIFIED BY, THE CAUTIONARY DISCLAIMERS THAT ARE SET OUT
IN MAGNA’S REGULATORY FILINGS.  PLEASE REFER TO MAGNA’S
MOST CURRENT MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF
OPERATIONS AND FINANCIAL POSITION, ANNUAL INFORMATION FORM AND ANNUAL
REPORT ON FORM 40-F, AS REPLACED OR UPDATED BY ANY OF MAGNA’S
SUBSEQUENT REGULATORY FILINGS, WHICH SET OUT THE CAUTIONARY
DISCLAIMERS, INCLUDING THE RISK FACTORS THAT COULD CAUSE ACTUAL EVENTS
TO DIFFER MATERIALLY FROM THOSE INDICATED BY SUCH FORWARD-LOOKING
STATEMENTS. THESE DOCUMENTS ARE AVAILABLE FOR REVIEW ON MAGNA’S WEBSITE
AT
WWW.MAGNA.COM.

 

SOURCE Magna International of America Inc.

Video with caption: “Video: Magna launches camera-based driver assistance system which offers affordable safety and convenience”. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20111201_C3090_VIDEO_EN_7736.mp4&posterurl=http://photos.newswire.ca/images/20111201_C3090_PHOTO_EN_7736.jpg&clientName=Magna%20International%20of%20America%20Inc%2E&caption=Video%3A%20Magna%20launches%20camera%2Dbased%20driver%20assistance%20system%20which%20offers%20affordable%20safety%20and%20convenience&title=Magna%20launches%20camera%2Dbased%20driver%20assistance%20system


Source: PR Newswire