Last updated on April 19, 2014 at 13:20 EDT

Marcal® Small Steps® Is Making It Easier for Consumers to Purchase by Selling Online Through Alice.com

January 4, 2012

ELMWOOD PARK, N.J., Jan. 4, 2012 /PRNewswire/ — Marcal Mfg, LLC (www.marcalsmallsteps.com), an Elmwood Park based paper tissue company, today announces the availability of their environmentally friendly Marcal® Small Steps® paper products through Alice.com, a retail platform that enables leading manufacturers to sell direct to their consumers with free shipping available and a host of other benefits.

“We are pleased to be able to offer our Small Steps® line of tissue products through Alice.com. Consumers can now enjoy the convenience of the Internet and purchase Small Steps® online with free shipping,” said Fred Smagorinsky, CEO at Marcal Mfg, LLC.

Consumers have the choice of either purchasing Marcal® Small Steps® directly from Alice.com, marcal.alice.com or Marcal Small Steps Facebook page.

About Marcal® Small Steps®

Marcal® Small Steps® is the nation’s number one line of paper towels, bath tissue, facial tissue and napkins made from 100 percent recycled paper, with great performance and typically priced less than other recycled and traditional brands. The brand earned highest rankings in every category in the National Resources Defense Council’s latest environmental ratings of household tissue paper products. The products are made by Elmwood Park, NJ-based Marcal, which has manufactured with recycled paper since 1950. For more information, please visit www.marcalsmallsteps.com.

About Alice.com

Alice.com is an e-commerce platform and online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, Alice.com offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, free delivery, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin.

SOURCE Marcal Mfg, LLC

Source: PR Newswire