Land O’Lakes Named One of “America’s Greatest Brands”
ARDEN HILLS, Minn., Jan. 10, 2012 /PRNewswire/ — Land O’Lakes, Inc., a national, farmer-owned food and agricultural cooperative, is featured in the new issue of America’s Greatest Brands – an annual publication that features the most respected brands in the United States.
The ninth edition of the America’s Greatest Brands book features 45 companies, showcasing their history, achievements and brand impact. Along with Land O’Lakes, other companies recognized include Walmart, Campbell’s, Oreo, Subway, The Home Depot, FedEx, and The New York Times, among others.
The brands are chosen by the American Brands Council, a distinguished group of advertising, marketing and communications leaders representing such firms as Fleishman-Hillard, Ogilvy & Mather, DDB Wordwide, and Saatchi & Saatchi.
“A great brand becomes an icon, part of a relationship we reach for, a familiar friend,” said Lesley Meyer, a Director of America’s Greatest Brands. “They are pillars of strength and endurance that – through perseverance and creativity – continue to capture consumers’ confidence.”
Chris Policinski, President and CEO of Land O’Lakes said, “Being recognized as one of America’s Greatest Brands reflects Land O’Lakes’ rich history of progress and innovation, as well as consumer and customer confidence in our products, services and values.”
Each year the American Brands Council evaluates nominated brands on several criteria, including brand quality, resilience and longevity; customer loyalty; market leadership; and social responsibility.
To view the Land O’Lakes story in the America’s Greatest Brands book, please click here.
About Land O’Lakes, Inc.
Land O’Lakes, Inc. (www.landolakesinc.com) is a national, farmer-owned food and agricultural cooperative with 2010 sales of $11 billion. Land O’Lakes is the nation’s second-largest cooperative, and is No. 218 on the Fortune 500. The company does business in all 50 states and more than 60 countries. It is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States; serves its international customers with a variety of food and animal feed ingredients; and provides farmers and ranchers with an extensive line of agricultural supplies (feed, seed, and crop protection products) and services. Land O’Lakes also provides agricultural assistance and technical training in more than 25 developing nations.
SOURCE Land O’Lakes, Inc.