Hertz “Ticket to Ride” Winner to Meet and Interview Pop Band Fitz and the Tantrums
PARK RIDGE, N.J., Jan. 18, 2012 /PRNewswire/ — The Hertz Corporation (NYSE: HTZ) and Live Nation Entertainment (NYSE: LYV), today launched the first consumer promotion as part of the Hertz Movin’ with Music platform – the Hertz “Ticket to Ride” contest* (www.Facebook.com/Hertz). To further fuse the music and driving experience, Hertz “Ticket to Ride” gives music fans a unique opportunity to get up close and personal with their favorite artists by showing fan passion via social media. The Grand Prize is a trip for two, including a free Hertz Car Rental, to meet and interview the contemporary soul band, Fitz and the Tantrums.
“We are making the Hertz brand synonymous with music, a strong passion point for consumers which goes hand-in-hand with cars and the driving experience,” says Hertz Chairman and Chief Executive Officer, Mark P. Frissora. “Through our Movin’ with Music platform, we are making this happen with interactive programs, like the Hertz ‘Ticket to Ride’ contest, that engage with music fans and tie Hertz to today’s consumers.”
To enter the Hertz “Ticket to Ride” Contest, fans must “Like” the Hertz Facebook page (www.Facebook.com/Hertz), and follow the directions on the Hertz “Ticket to Ride” Contest tab, which include:
- Upload a favorite vacation or road trip photo
- Select a version of the Hertz mascot, Horatio, to add to the photo
- Submit the photo for consumer voting
- Share the selected photo submission with up to four friends on Facebook to encourage voting
The Grand Prize winner, selected by consumer vote, will receive a trip for two, including round-trip airfare, hotel, and a free Hertz rental to meet and interview the band Fitz and the Tantrums. Two second prize winners will receive Live Nation Concert Cash (value: $125.00) to buy tickets to a concert of choice plus a free Hertz rental, and all entrants are eligible for up to $25 off a Hertz rental. The contest is open to U.S. residents who are 20 years of age or older at the time of entry, and there is no purchase necessary to win. For full contest rules/regulations, please visit: www.Facebook.com/Hertz.
A three-pronged program, Hertz ‘Movin’ with Music’ includes the Live Nation alliance which encompasses numerous multi-faceted consumer engagement programs, the introduction later in 2012 of Hertz Live Radio which will be streamed at Hertz facilities and on Hertz buses, and the Hertz Music Store where Hertz Gold Plus Rewards members will be able to use their reward points to acquire music online.
Hertz is the official rental car partner for Live Nation, reaching millions through the experience of live music. The Hertz “Ticket to Ride” Contest is Hertz’s first promotional activity rolling out in 2012 geared at connecting music fans with their favorite artists.
* Visit www.Facebook.com/Hertz for contest rules/eligibility.
Hertz is the largest worldwide airport general use car rental brand operating from more than 8,500 locations in approximately 145 countries worldwide. Hertz is the number one airport car rental brand in the U.S. and at 94 major airports in Europe, operating both corporate and licensee locations in cities and airports in North America, Europe, Latin America, Asia, Australia and New Zealand. The company also operates the Advantage car rental brand at 26 airports in the U.S. In addition, Hertz operates one of the world’s largest equipment rental businesses, Hertz Equipment Rental Corporation, offering a diverse line of rental equipment, including tools and supplies, and new and used equipment for sale from approximately 320 branches in the United States, Canada, China, France, Italy, Spain and Saudi Arabia. In late 2008, Hertz introduced a global car-sharing service, Hertz On Demand, where customers can rent by the hour from various locations in the U.S., Canada and Europe. Hertz also owns Donlen Corporation, based in Northbrook, Illinois, which is a leader in fleet leasing and management services. For more information, please see www.hertz.com.
SOURCE The Hertz Corporation