Admiral MultiCar Reveals Britain as a Nation of Complications

CARDIFF, Wales, January 25, 2012 /PRNewswire/ –

Admiral MultiCar has revealed that Britain is a complicated place to live according to
new research. It shows that over half the population believe their lives are too
complicated, with money, work-life balance and family issues causing the complication.

The car insurance [http://www.admiral.com ] specialist found that 52% of people think
their lives are too complicated. More women than men believe this, with 57% of them
claiming their lives are too complicated compared with 45% of men. Briton’s lives would
appear to become less complicated as they get older as 70% of 16 – 24 year olds say their
lives are too complicated compared with just 37% of the over 55s.

Regionally, those living in the North East find life most complicated, with just over
three out of five people living there claiming this. Next are the Welsh on 58% and
Londoners on 57%. Interestingly, across the Pennines from the North East in the North
West, only 45% claim their lives are complicated, the lowest of any region.

Examining the reasons for the complication, over a third of respondents (36%) said
managing money, a quarter (25%) cited managing work/life balance and just under a quarter
(24%) said family life is the biggest contributor.

Dave Halliday, Admiral acting managing director, said: “It appears that people are
struggling to cope with the challenges modern life throws at them and are finding it all
too complicated. Unsurprisingly, managing money is at the top of the list as with a
seemingly endless list of outgoings, it can be tricky to keep on top of everything,
particularly when trying to balance work and family life at the same time.”

When asked how their lives could be made less complicated, a third of people (33%)
said earning more money would help, while around one in seven (14%) mentioned retiring
would be the best option, with a similar amount (12%) saying upping sticks and jetting
away on a long holiday would really help. Other responses were agreeing with everything
their partner said (5%) or even getting a divorce (2%).

Over a fifth of people (22%) admitted they are to blame for their own complications,
while a fifth (20%) blame the Government, and a similar number (17%) blame their partner.

A quarter of people (25%) cope with their complicated lives by simply sticking their
heads in the sand and ignoring their phone. 9% avoid chores and worryingly 5% ignore
statements and financial demands. However, over 40% don’t actually employ any strategies
at all to make their life less complicated.

Admiral MultiCar has teamed up with comedian and presenter Sue Perkins to create some
light-hearted video guides on how to make life less complicated. In the videos Sue shows
how to get the kids ready for school in record time, how to keep on top of your household
finances, how to speak the language of a teenager and how to make sure to buy the perfect
present for a partner. The videos by can be viewed at

http://www.admiral.com/alifelesscomplicated.

Notes to Editors:

The research was carried out online by Opinion Matters amongst a panel of 1,173 UK
adult respondents.

About Admiral:

Admiral, (a trading name of EUI Ltd) launched in 1993, and is part of Admiral Group
plc. It was set up to target those motorists who traditionally pay higher than average
premiums, including those under-35, living in cities or driving hot hatches. It now offers
its unique Admiral MultiCar policy for households with two or more cars.

Admiral writes its motor insurance business to a consortium of insurers, these being
Admiral Insurance Company Ltd, Admiral Insurance (Gibraltar) Limited and Great Lakes
Reinsurance (UK) plc.

The Admiral Group employs over 4,500 people in the UK and has more than 2.8 million
customers in the UK.

        PR Contact:
        James Carnduff
        Admiral
        Capital Tower
        Greyfriars Road
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        CF10 3AZ
        +44(0)29-2043-4333

http://www.admiral.com

SOURCE Admiral