Propex’s Fibermesh® Named #1 Brand in Concrete Construction Magazine Brand Study
CHATTANOOGA, Tenn., Feb. 6, 2012 /PRNewswire/ — Fibermesh – Concrete Solutions by Propex was named the number one brand of reinforcing fiber in both categories of Concrete Construction Magazine’s 2012 Brand Study: Brand Familiarity and Brand Most Used.
In the magazine’s reader survey, Fibermesh was voted the number one brand based on these questions: Which brands have you heard of? And, which brands has your firm used in the past two years (including brands you subcontracted with others to install)?
“The results of Concrete Construction’s Brand Survey solidly demonstrate that Fibermesh has a strong performance record and bond of trust with concrete contractors,” said John Maynie, Corporate Director of Marketing for Propex. “The fact that it swept both categories affirms that Fibermesh leads the industry in concrete reinforcing fibers.”
The survey sample of 4,250 was selected in systematic fashion by the magazine’s publisher, Hanley Wood and Readex Research from recipients classified as contractors in Concrete Construction’s readership. The data was collected via mail survey from September 20 to November 7, 2011. Readex Research is a nationally recognized independent research company located in Stillwater, Minnesota.
Every day, billions of people depend on Propex to stabilize a shifting world and protect the modern way of life. Our highly innovative portfolio of engineered products helps build and rebuild key infrastructure worldwide. For more than 100 years, the company has brought innovation and leadership to the markets they serve. Propex develops solutions that displace outdated technologies and catalyze new and established industries to better practices in construction, engineering, erosion control, water management and transportation, always with an unwavering commitment to deliver on brand promise and a wealth of relevant, trusted expertise. Customers depend on Propex products to bring manufacturing excellence and to increase performance and safety, and on Propex employees to help them gain market advantage and bring the right solution to every application. http://propexbrands.com
SOURCE Propex Operating Company, LLC