Last updated on April 16, 2014 at 1:21 EDT

Think Energy Shows Heart, Sponsoring Times Square Valentine Sculpture and Donating to Pediatric Cancer Research at Columbia

February 9, 2012

HOUSTON, Feb. 9, 2012 /PRNewswire/ — Throughout the month of February, Think Energy, the GDF SUEZ Energy Resources business established to serve small commercial electricity customers, is sponsoring a 10-foot-tall interactive heart sculpture in New York City’s Times Square. The sculpture, called “BIG<3NYC,” which is expected to be a magnet for amateur as well as seasoned photographers, is part of the Times Square Alliance’s promotion throughout the month of February, filled with special offers and events, including a vow renewal ceremony on Valentine’s Day.

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(Logo: http://photos.prnewswire.com/prnh/20111215/DA23306LOGO)

The sculpture consists of 400 transparent, LED-lit acrylic tubes that form a cube around a suspended red heart. Not only do the tubes refract the lights of Times Square, but as people touch a heart-shaped sensor in front of the sculpture, the heart glows more brightly as the energy from their hands is converted into light. The more people interact with the sculpture, the brighter it glows.

As part of Think Energy’s launch into the New York market, the company is encouraging New Yorkers and visitors alike to share their experiences in Times Square this February by taking photos next to the BIG<3NYC sculpture and posting the photos to Think Energy’s Facebook page (www.facebook.com/MyThinkEnergy). Think Energy will present the Hope & Heroes Children’s Cancer Fund, which supports children with cancer at Columbia University Medical Center, with a donation of $1 for every photo posted. At the end of the month, Think Energy will present Hope & Heroes with a donation of up to $10,000.

“We at Think Energy are excited about the opportunity to show our heart in two ways as we prepare to serve customers in New York,” said Deena Morgan, Vice President and General Manager of Think Energy. “We are committed to becoming the preferred power provider to small businesses and are proud to continue the tradition of our parent company in supporting programs that benefit children’s health. We hope that everyone will join us and show their heart this Valentine’s Day.”

About Think Energy
Think Energy provides retail electric services to small commercial customers in Massachusetts and Maryland, with services beginning in New York, Texas, and Pennsylvania in March 2012. For additional information, visit www.mythinkenergy.com or follow Think Energy on Twitter: @MyThinkEnergy; and Facebook: /MyThinkEnergy.

IPR-GDF SUEZ North America is part of International Power, which in North America manages a range of energy businesses in the U.S., Mexico, and Canada, including electricity generation and cogeneration, natural gas and liquefied natural gas (LNG) distribution and sales, asset-based trading and origination, and retail energy sales and related services to commercial and industrial customers.

International Power is listed on the London Stock Exchange with ticker symbol IPR. GDF SUEZ holds a 70% interest in International Power plc. For more information, please visit www.iprplc-gdfsuez.com and www.gdfsuez.com.

About Times Square Alliance
The Times Square Alliance, founded in 1992, works to improve and promote Times Square – cultivating the creativity, energy, and edge that have made the area an icon of entertainment, culture, and urban life for over a century. In addition to providing core neighborhood services with its Public Safety Officers and Sanitation Associates, the Alliance promotes local businesses; encourages economic development and public improvements; co-coordinates numerous major events in Times Square (including the annual New Year’s Eve and Broadway on Broadway celebrations); manages the Times Square Visitor Center and Museum; and advocates on behalf of its constituents with respect to a host of public policy, planning, and quality-of-life issues. www.TimesSquareNYC.org

About Hope & Heroes
The Hope & Heroes Children’s Cancer Fund supports the medical treatment of children with cancer and their families at Columbia University Medical Center, one of the largest and most distinguished pediatric oncology programs in the United States. By supporting the program’s combination of superior medical expertise with equally compassionate care, the fund brings help and hope to children with cancer and their families each and every day. To ensure that one day no child will have to hear the words, “you have cancer,” Columbia’s scientists and clinical investigators perform research to increase the understanding of pediatric cancer and develop methods for cure and prevention. www.hopeandheroes.org

SOURCE Think Energy

Source: PR Newswire