MAC Cosmetics Takes on Another Exciting Season At New York Fashion Week A/W 2012
NEW YORK, Feb. 10, 2012 /PRNewswire/ — As the A/W 2012 season commences in New York, MAC Cosmetics’ team of international artists and creative masterminds gets in position for an unforgettable season of makeup artistry. Opening their makeup kits at Lincoln Center, Milk Studios and other venues throughout the city, inspiration will flow, technique and artistry will be admired, and cutting edge trends will be set.
MAC, the original brand who went backstage nearly 20 years ago, will yet again work alongside New York’s most influential designers and makeup artists helping to bring their vision to life. On February 9th, more than 300 MAC artists will be creating flawless looks for over 85 shows and presentations including: Jason Wu, Proenza Schouler, Altuzarra, Prabal Gurung, Diane von Furstenberg, Carolina Herrera, Donna Karan New York, Ohne Titel, Alexander Wang, Peter Som, Richard Chai, Suno, Tommy Hilfiger, Reed Krakoff, and many others.
MAC artists will work closely with a roster of legendary makeup artists such as Diane Kendal, Charlotte Tilbury, Tom Pecheux, Val Garland, James Kaliardos, Kabuki, Lucia Pieroni and Polly Osmond.
Each year, MAC Cosmetics participates in 23 Fashion Weeks and approximately 850 shows around the world: New York, London, Milan, Paris, Sydney, Copenhagen, Athens, Moscow, Berlin, Delhi, Istanbul, Barcelona, Mexico City, Dubai, Johannesburg, New Zealand, Auckland, Toronto, Tokyo, Sao Paulo, Paris Couture, Milan Menswear and Paris Menswear.
John Demsey, Group President, The Estee Lauder Companies says, “This season MAC will continue to provide backstage makeup artistry, and product support for over 85 designers in New York alone. Our support of both established and emerging designers extends beyond backstage and the runway: we champion these designers 52 weeks a year.”
EXCLUSIVE MAKEUP SPONSOR AT MADE FASHION WEEK
For the sixth season, MAC Cosmetics continues its partnership as the principal sponsor and exclusive makeup brand for MADE Fashion Week at Milk Studios. MAC will be supporting the overall program as well as the 40 designers showing or presenting at the space, giving them the opportunity to work with MAC’s pro team of artists who will help bring to life the designers’ vision for their collection.
OHNE TITEL DINNER
On February 2nd MAC Cosmetics kicked off Fashion Week with John Demsey and the talented Flora Gill and Alexa Adams, the female design duo behind Ohne Titel. A celebratory dinner in honor of the label’s five year anniversary, the intimate affair hosted at New York’s famous Waverly Inn gathered an influential group of women in the fashion industry that not only inspire them but have supported the brand throughout the years.
FASHION WEEK AFTER PARTIES
This season MAC will support the after parties of two fashion industry darlings on February 11th – CFDA/Vogue Fashion Fund Winner Joseph Alutzarra as well as Ecco Domani Fashion Fund and CFDA Women’s Swarovski Award Winner Prabal Gurung.
Having a long-standing relationship with these designers, whether behind the scenes creating the makeup look or embracing them through their development, MAC is thrilled to celebrate these two ingenious stars with after parties at some of the most exclusive locations in New York City.
NEW PRODUCTS ARE PUT TO TEST BACKSTAGE
To create the season’s key beauty trends, the newest and most advanced products are essential. MAC artists need the latest finishes, formulations, shades and beauty innovations. Fashion shows around the world play a critical role in the MAC Product Development process. Artists use this unique opportunity to test-drive MAC’s very latest product prototypes, sometimes years before they reach consumers, and put them to the test on the runways. If the texture, color, application or finish aren’t up to scratch, artists let MAC’s Product Development team know what needs tweaking. The end result: the perfect formula that works equally in the hands of a professional makeup artist and the customer.
In addition to creating the makeup trends for almost 20 years, this season MAC will be setting the trends on the tips of everyone’s fingers. MAC will be doing the nails at the following shows: Ruffian, Ohne Titel, Proenza Schouler, Zac Posen, and Nicholas K. Select shows will be keyed by MAC Senior Artist and nail art junkie; Keri Blair (@MAC_Keri_B)
FOLLOW MAC FOR THE ULTIMATE FASHION WEEK BEAUTY SCOOP
MAC is now live on Twitter @MACcosmetics, joining over 40 MAC Senior Artists who tweet for the brand. @MACcosmetics will bring followers backstage and into the makeup kits during Fashion Week A/W 2012. After Fashion Week, continue to follow @MACcosmetics for musings in makeup artistry, fashion, art, design and pop culture. Visit macartiststweets.com for quick access to the Twitter feeds for MAC’s Senior Artists.
Continue to follow MAC on Tumblr for exclusive beauty visuals and video content direct from backstage. MAC will publish from each of the four major RTW cities and additional markets where you’ll find MAC artists in action. For total access, follow MAC at maccosmetics.tumblr.com.
About MAC Cosmetics
MAC (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estee Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. MAC is now sold in 79 countries/territories worldwide. Follow MAC on Twitter @MACcosmetics (twitter.com/maccosmetics), become a MAC fan on Facebook (facebook.com/maccosmetics), watch MAC videos on YouTube and find our MAC Senior Artists at macartiststweets.com. For a MAC location visit maccosmetics.com.
SOURCE MAC Cosmetics