Outcast Partners with FOX News Channel to Deliver Exclusive News Programming for On-The-Go Viewers
SANTA MONICA, Calif., Feb. 21, 2012 /PRNewswire/ — Outcast, the largest and fastest growing television network at the pump, and FOX News Channel, the most-watched cable news network, announced today an exclusive partnership to deliver daily news updates to on-the-go viewers while they fuel up. Outcast will deliver FOX News Channel content to over 13,000 screens nationwide, including top-of-the-line gas pumps from their partner, Gilbarco Veeder-Root, the worldwide fueling technology leader.
Outcast continues to introduce engaging content and new programming to meet the needs of their busy viewers who strive to stay informed and in-the-know but lead demanding lives. According to a recent Gfk MRI study, adult fuel consumers are 68% more likely to be an influential consumer of the news.
“This exclusive partnership with the top-rated FOX News Channel enhances the programming for our 26 million drivers who spend 13% more time on the road than the average adult and find it increasingly difficult to stay up to speed with current events,” said Nathan Gill, Chief Revenue Officer from Outcast. “To help ensure a superior programming experience, the Outcast network receives daily updates from FOX so our viewers can stay informed with fresh and timely information.”
FOX News Channel has been the highest-rated channel in basic cable for ten years, and according to Public Policy Polling is the most trusted television news source in the country. In addition to Fox News Channel content, Outcast also recently announced the addition of NFL Network to the programming lineup, which features NFL game highlights and Thursday Night Football information.
ABOUT OUTCAST MEDIA HOLDINGS, INC.
Outcast is a premiere digital media company reaching active, affluent, on-the-go consumers. The company consists of the two channels, PumpTop TV and the Health Club Media Network. Advertisers reach a Nielsen measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.
CONTACT: Vicky Nave Outcast Media Ph: 310.766.3381 firstname.lastname@example.org
SOURCE Outcast Media Holdings, Inc.