Swapalease.com Valentine’s Day Promotion Sets Company Sales Record
CINCINNATI, Feb. 24, 2012 /PRNewswire/ — Valentine’s Day 2012 saw a departure from traditional online promotions offering flowers, candy and other treats for your sweetheart. From Jack Link Beef Jerky’s meat bouquets and Sasquatch-themed email cards to Macy’s “The Sweetest Tweet” promotion, which promised diamonds to the writers of the best 140-character Twitter love notes, businesses got creative with Cupid. Leading the pack was Cincinnati-based Swapalease.com, which offered a 70 percent discount with holiday inspired pricing to anyone who joined the site’s Lifetime Swapalease.com Buyer’s Club – resulting in an 83 percent increase in sales packages for the three-day promotion.
The Valentine’s Day promotion beat the site’s previous record sales by 50 percent. Marketed online from Monday, February 13 through Wednesday, February 15, the offer asked interested consumers to call Swapalease.com salespeople via the toll-free phone number. Monday kicked off the promotion and was the strongest sales day.
“We were thrilled with the substantial upswing in sales from our last record-setting day on Cyber Monday,” said General Sales Manager, Andrew Hall. “The Valentine’s Day promotion knocked it out of the park. It’s clear that consumers continue to be interested in finding short-term car leases, and that special online promotions are a great tool for generating awareness and helping people to take the plunge into the Swapalease.com marketplace.”
Swapalease.com is the only full-service online marketplace of in-process vehicle leases, matching individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal. The Lifetime Buyer’s Club gives members the permanent opportunity to search Swapalease.com’s inventory of cars and contact lease owners directly.
“We will continue to find interesting opportunities to reach out to potential customers and help our lessees swap their leases,” said Marketing Director Jennifer Streets. “After all, Valentine’s Day is all about matches, so what better time to run a promotion that is designed to help match up more lease buyers with lease sellers?”
Swapalease.com is the world’s largest automotive lease marketplace and the pioneer of facilitating lease transfers online as evidenced by the company’s patented processes. Conceptualized in 1997 it has evolved into a leading automotive consumer online destination servicing all aspects of the automotive leasing lifecycle including education, research, pricing, acquisition and lease transfer.
Swapalease.com has been featured in stories by CNN, MSNBC, Time and the Wall Street Journal as well as cited by leading search engine provider, Google.com as an online marketing case study.
The company is headquartered in Cincinnati, Ohio, and is privately held. For more information please call 866-SWAPNOW (866-792-7669).
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