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British Airways Introduce Holiday Finder Tool on ba.com

March 13, 2012

CRAWLEY, England, March 13, 2012 /PRNewswire/ –

British Airways has made it even easier to find the perfect holiday with the launch of
a new ‘Holiday Finder’ tool on ba.com.

Andrew Crawley, commercial director, British Airways said: “We have been developing
ways to make choosing the right holiday even easier, so we are excited to launch the new
‘Holiday Finder [http://www.britishairways.com/travel/holiday-finder/public/en_gb ]‘ on
ba.com. Now customers can be inspired and find a bargain that’s just right for them at the
same time.”

A new section called ‘Not sure where and when’ has been added to ba.com homepage and
this is where customers will find a link to the ‘Holiday Finder’. The tool can also be
accessed directly at ba.com/holidayfinder.

The new ba.com feature allows customers to find the best deal on their flight+hotel
package to a range of British Airways’ most popular holiday destinations. Customers can
personalise their specific requests by adding in budget, departure date, number of nights,
destination or group of destinations, journey time, star rating, board basis, type of
holiday and temperature.

Once these filters are added a list of holiday packages will be displayed to fit their
specific criteria.

This will not only benefit anyone not sure where or when they want to go on holiday
but also those looking for a good deal, anyone on a budget, holiday-makers with flexible
dates and those who do not have the time to shop around.

The ‘Holiday Finder’ tool offers a more personalised experience for customers,
enabling them to search for specific options including budget, departure date, number of
nights, destination, journey time, star rating, board basis, type of holiday i.e. city
break or beach, and temperature.

About British Airways:

British Airways plc offers a wide range of worldwide destinations – including flights
to Brussels, flights to New York
[http://www.britishairways.com/travel/flights-to-new-york/public/en_gb ], holidays in Las
Vegas [http://www.britishairways.com/travel/holidays-in-las-vegas/public/en_gb ] and Milan
holidays [http://www.britishairways.com/travel/holidays-in-milan/public/en_gb ], hotels,
flights, car rental with Avis and experiences. Customers can save time and money with
ba.com when booking ATOL protected holiday packages, ATOL number is 5985. Passengers are
offered added peace of mind to their holiday plans and the security of travelling with
British Airways. British Airways plc constantly seeks to exceed customers’ expectations,
both in terms of the value for money and quality of the service provided.

        Press Contact:
        Tracy Long
        Astral Towers
        Crawley
        West Sussex
        RH11 8PJ
        +44(0)1293-722116

http://www.ba.com

SOURCE British Airways


Source: PR Newswire