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Last updated on April 20, 2014 at 17:20 EDT

Aircraft Interiors Expo Conference Highlights How the Passenger Experience Will Evolve

March 14, 2012

HAMBURG, Germany, March 14, 2012 /PRNewswire/ –

“You can’t research the future,” says Jeremy White, Head of Transport at design and
innovation consultancy Seymourpowell. “But you can research emergent behaviour. If you
watch carefully you can begin to prepare for the consumers of tomorrow and predict their
expectations.” Mr White will be kicking off Aircraft Interiors Expo’s Cabin Innovation &
Strategies for the Future Conference with insights into some of the trends that will
influence tomorrow’s passengers. The conference takes place on Monday 26 March at the
Hamburg Messe.

A more personalised experience is on the cards for passengers, according to Raymond
Kollau, Founder and Trend Analyst at Airlinetrends.com [http://Airlinetrends.com ]. Mr
Kollau will be talking about what airlines can learn from other business sectors as well
as how the cabin experience is likely to evolve. “The combination of passengers wanting a
more tailored experience and the need for airlines to increase their ancillary revenues is
leading to a decline of traditional cabin classes – especially on short-haul flights. Air
New Zealand has already turned its short-haul aircraft into a single-class configuration
but offer four service options instead – ranging from the ability to take a bag into the
cabin to the ‘full works’ service complete with catering and inflight entertainment,” he
says. “Furthermore airlines such as Emirates, British Airways and KLM have equipped their
flight attendants with digital devices to access the latest passenger information such as
food preferences and prior service issues, so they can offer a more customised service.”

Inflight entertainment and connectivity (IFEC) is an area that is expected to be hotly
debated during the conference. Matthew Towers, Founder & CEO of IMS Research, will be
examining the future of traditional IFE systems during his session. He explains: “The
advent of wireless IFE is starting to revolutionise the way that airlines think about the
delivery of entertainment and other content of services to their passengers. This will
provide huge opportunities for suppliers to the industry, but it also threatens those
players who fail to react to the changing market dynamics.”

The conference is a joint event with World Travel Catering & Onboard Services Expo,
which is co-located with Aircraft Interiors Expo this year. For more information visit
http://www.aircraftinteriorsexpo.com/conference or

http://www.worldtravelcateringexpo.com/conference

For further information please contact Victoria Bailey at CMS Strategic on Tel:
+44(0)20-8748-9797 or email Victoria.bailey@cmsstrategic.com

SOURCE Aircraft Interiors Expo


Source: PR Newswire