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California Strawberries Now in Season

March 15, 2012

Innovative and Sustainable Farming Practices at Forefront of California Strawberry Growing

WATSONVILLE, Calif., March 15, 2012 /PRNewswire-USNewswire/ — California strawberry peak season is officially here. According to the California Strawberry Commission, California strawberries are available year round with March through August marking the peak season. Eighty-eight percent of the strawberries in the United States are grown in California by more than 500 family farmers who employ innovative and sustainable farming practices.

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“California strawberry farmers consider food safety their top priority,” said California Strawberry Commission President Mark Murai. “For many years we have invested millions of dollars in research to develop innovative and sustainable farming techniques to bring the very best and safest fruit to consumers.”

First-generation strawberry farmer, Hector Gutierrez, employs many of these practices. Based in Oxnard, California, Gutierrez views himself as an environmentalist and strives to be a steward of the land. Growing up in an agricultural family in the Central Valley, Gutierrez has developed a profound respect for the environment. In addition to being a farmer, Gutierrez also is a licensed pest control consultant. He uses a low-risk environmental approach that combines natural and preemptive methods for pest prevention.

Gutierrez owns and operates both organic and conventional strawberry farms and weaves a wide range of organic principles into his conventional farming. He utilizes a bug vacuum to remove pests and plants flowers around the perimeter of his farm, shielding the fruit from dust and attracting beneficial insects — all of which allow him to reduce his use of pesticides.

“We’re able to keep coming back year after year because we like working with the soil and we like producing good quality fruit,” explained Gutierrez. “We want to be stewards of the land, and in order to be stewards of the land and allow it to produce the crop that it does, we have to take the best care of it.”

Gutierrez and his family enjoy California strawberries straight from the field and in this fresh Strawberry Cucumber Salad.

For more strawberry recipes, please visit CaliforniaStrawberries.com/recipes.

    Strawberry Cucumber Salad
    Serves: 6

    Ingredients
    4-1/2 cups (1-1/2 pounds) California strawberries,
     stemmed and quartered
    1 medium cucumber, peeled, seeded and cut into
     1/2-inch dice
    3/4 cup Italian parsley leaves
    4 green onions, chopped
    6 radishes, thinly sliced

    Vinaigrette
    3 tablespoons rice vinegar
    1-1/2 teaspoons chopped fresh dill
    1-1/2 teaspoons chopped fresh mint
    1/2 teaspoon ground cumin
    1/2 teaspoon sweet paprika
    1/2 teaspoon salt
    1/2 teaspoon sugar
    1/4 extra virgin olive oil

    Instructions
    To make salad: In large bowl, toss salad
     ingredients with vinaigrette until coated. Mound
     salad on 6 chilled plates, dividing it equally.
     Serve immediately. To make vinaigrette: In bowl,
     whisk together all vinaigrette ingredients except
     oil. Whisk in oil until blended.

    Nutritional Information
    Nutrition Information Per Serving: 131 calories;
     10 g fat; 0 mg cholesterol; 205 mg sodium; 12 g
     carbohydrate; 4 g fiber; 1 g protein

    ---

About the California Strawberry Commission
The California Strawberry Commission is a state government agency that represents an industry of 600 growers, shippers and processors of California strawberries. With a focus on food safety education, Commission strategies also include production and nutrition research, trade relations, public policy and marketing communications. For more information, go to CaliforniaStrawberries.com, Facebook.com/CAStrawberries, or Twitter.com/CAStrawberries.

    CONTACT:
    Marlene Esqueda          Jodi Reinman
    GolinHarris              California Strawberry Commission
    (213) 438-8734           (831) 763-5421
    mesqueda@golinharris.com jreinman@calstrawberry.org

SOURCE California Strawberry Commission


Source: PR Newswire