UNIBOARD(R) helps kitchens dance to RIO’s beat!Company launches two new leading thermofused melamine surface textures
LAVAL, QC, March 27, 2012 /PRNewswire/ – UNIBOARD(®), a North American leader in engineered wood products, last night
unleashed the glitzy spirit of Rio de Janeiro’s Carnival at local
Montreal restaurant Chez Ma Grosse Truie Chérie. The private cocktail
event celebrated the launch of Uniboard’s RIO(TM )and Hi-Gloss thermofused melamine surface textures.
Clients were fêted with Brazilian hors d’oeuvres, drinks, samba music
and, of course, a glittering parade of carnival dancing, plus given a
chance to win a trip for two to Rio itself. The event formed a unique
showcase for Uniboard’s new and unique finishes of thermofused melamine
panels: RIO and Hi-Gloss. It also featured a fresh colour palette
dedicated to kitchen design, themed around the bright, sun-drenched
hues of Brazil.
“We wanted to surprise our customers while giving them a ‘wow’
experience and I think we succeeded quite spectacularly,” says Susan
Doherty Uniboard(‘)s Product Manager. “The new textures fit in with today’s trends, yet
possess a strong staying power that will brighten kitchens for years to
Unlike other finishes available on the market, the RIO finish is a
unique 3D linear brushed wood finish created in partnership with Olon
Industries, the leading North American supplier of profile-wrapped
doors, drawer and accessory mouldings. ”Using our perfect match
technology, we created a beautiful TFM finish to match Olon’s polyester
molding and 5-piece door co-products, “continued Ms. Doherty. ”Our
Hi-Gloss is a unique thermofused melamine finish in North America and
is a Uniboard exclusive”.
The launch of these finishes further strengthens Uniboard’s market
position in setting the standard in innovation and design and its
commitment to its customers.
Uniboard® Canada Inc., a subsidiary of Pfleiderer AG, is a leading North
American manufacturer of engineered wood products, with installed
capacity of over 1.1 billion square feet of raw particleboard, high
density and medium density fiberboard, of which over 50% is converted
into value added melamine and laminated flooring products. Its products
are sold to retailers, distributors and finished goods manufacturers,
which cater to the kitchen cabinet industry, the furniture industry,
the renovation and construction industries, as well as to the floor
covering industry. Uniboard®( )is the largest supplier of thermofused melamine panels in North America.
More information at: www.uniboard.com
The Pfleiderer AG (ISIN DE 0006764749) is one of the world’s leading
producers of engineered wood. The company employs approximately 4,900
people and operates 16 locations in North America, Western and Eastern
Europe producing engineered wood, surface finished products and
laminate flooring. Pfleiderer is a preferred partner of the furniture
industry, specialist and home improvement stores, and interior design
suppliers. In fiscal year 2010, the Group generated consolidated
revenues of approximately EUR1.5 billion. More information at: www.pfleiderer.com
SOURCE UNIBOARD CANADA INC.