Acoustic Innovation: e-sound by Audi
INGOLSTADT, Germany, April 5, 2012 /PRNewswire/ –
- The brand is developing new sound signatures for its future e-tron models - A control unit generates sound based on signals from the car - A loudspeaker broadcasts the sound signature
To view the Multimedia News Release, please click:
Audi’s future e-tron models will cover long distances powered by practically silent
electric motors. To ensure that pedestrians in urban settings will hear them, the brand
has developed a synthetic solution: Audi e-sound.
Rudolf Halbmeir’s workstation is not exactly typical of an Audi engineer. There is a
digital piano on his desk, two studio-quality loudspeakers next to his computer monitor,
and a pile of music magazines off to the side. “A car’s sound,” says Halbmeir, an
acoustics engineer, “is similar to music.”
Sound is an especially exciting aspect of a vehicle. Although it can be described in
physical terms, there is no substitute for experiencing it firsthand. A car’s sound is
emotional, not intellectual. Although we consciously register a car’s sounds only
occasionally while on the road, they are always there – playing a crucial role in the
driving experience. Sounds send signals. Low-range frequencies suggest power and
composure, while mid-range frequencies emit sportiness and agility.
All Audi models produce sound signatures which are not only well-rounded and
harmonious, but also broadcast performance, premium quality and respectability. “Good
sound design is a complex endeavor,” explains Dr. Ralf Kunkel, Head of Acoustics at Audi.
“We have gathered a lot of expertise over the years. We have also learned how to amplify
pleasant frequencies and to suppress unpleasant noises.”
Product/Technology Communications Josef Schlossmacher Tel: +49(0)841-89-33869 e-mail: firstname.lastname@example.org http://www.audi-mediaservices.com Tanja Lehner Tel: +49(0)841-89-34105 e-mail: email@example.com http://www.audi-mediaservices.com
SOURCE Audi AG