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Last updated on April 23, 2014 at 12:38 EDT

CRAiLAR to be Evaluated by PVH Corp

April 9, 2012

VICTORIA, BC and PORTLAND, OR, April 9, 2012 /PRNewswire/ – Naturally Advanced Technologies Inc. (“NAT” or the “Company”) (TSXV: NAT) (OTCBB: NADVF), which produces and
markets CRAiLAR®, a natural fiber made from flax and other bast fibers,
announced that it has entered into a short term CRAiLAR Flax fiber
development agreement with PVH Corp (NYSE: PVH), one of the largest global apparel companies. The agreement
begins this month to support evaluation of processing CRAiLAR Flax
fiber in dress and sports shirt lines, including Calvin Klein, Tommy Hilfiger, its branded Van Heusen, IZOD, ARROW and Bass.

“PVH’s focus on dress shirts, an apparel category with one of the
highest thread counts in the industry, will provide a fantastic
opportunity for us to demonstrate the performance range of CRAiLAR Flax
fiber,” said Ken Barker, Chief Executive Officer, NAT. “We anticipate
that previous testing – which showed increased tensile strength,
reduced shrinkage, increased dye uptake, and moisture wicking
properties that can keep consumers cool – will reveal performance
advantages in this category.”

Under PVH’s corporate environmental policy, it has stated that it is
exploring measures to decrease environmental impact with respect to
water usage, wastewater treatment, hazardous chemical output and
overall progressive environmental stewardship within its supply chain,
by seeking vendors aligned with those goals.

“We are excited about the prospect of integrating this new all-natural
fiber into our products,” said Emanuel Chirico, Chairman and Chief
Executive Officer, PVH Corp. “We enter this agreement with the belief
that CRAiLAR can move us closer to our goals of progressive
environmental standards, including responsible water usage overall, and
significant reduction in hazardous chemical waste in water, air and
inputs from farmland to finished products.”

NAT’s proprietary CRAiLAR process produces a soft natural flax-based
fiber that can be blended with cotton, wool and other natural fibers at
varying levels. Its production and manufacturing typically allows
partner brands to significantly reduce water usage, chemical usage at
both the agriculture and manufacturing stages, and reduce shrinkage,
allowing for more raw materials to be used for more product. Each of
these characteristics allow its partners to further demonstrate their
commitment to sustainability without sacrificing quality of
construction nor consumer experience.

The company today supplies its CRAiLAR Flax to HanesBrands,
Georgia-Pacific, and Brilliant Global Knitwear for commercial use, and
to Levi Strauss & Co., Cintas, Carhartt, Ashland, Westex, and Target
for evaluation and development.

About PVH
PVH Corp., one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company
and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos. For more information, please visit pvh.com.

About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
environmentally sustainable biomass resources from flax, hemp and other
bast fibers. The Company, through its wholly owned subsidiary, CRAiLAR®
Fiber Technologies Inc., has developed proprietary technologies for
production of bast fibers, cellulose pulp, and their resulting
by-products in collaboration with Canada’s National Research Council.
CRAiLAR technology offers cost-effective and environmentally
sustainable processing and production of natural, bast fibers resulting
in increased performance characteristics for use in textile,
industrial, energy, medical and composite material applications. The
Company was founded in 1998 as a provider of environmentally friendly,
socially responsible clothing. For more information, visit www.naturallyadvanced.com.

Neither the TSX Venture Exchange Inc. nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
release.

Forward-Looking Statement Disclaimer
This news release includes certain statements that may be deemed
“forward-looking statements”. All statements in this news release,
other than statements of historical facts, are forward-looking
statements. Forward-looking statements or information are subject to a
variety of risks and uncertainties which could cause actual events or
results to differ from those reflected in the forward-looking
statements or information and including, without limitation, risks and
uncertainties relating to: any market interruptions that may delay the
trading of NAT’s shares, technological and operational challenges,
needs for additional capital, changes in consumer preferences, market
acceptance and technological changes, dependence on manufacturing and
material supplies providers, international operations, competition,
regulatory restrictions and the loss of key employees. In addition,
NAT’s business and operations are subject to the risks set forth in its
most recent Form 10-K, Form 10-Q and other SEC filings which are
available through EDGAR at
www.sec.gov. These are among the primary risks we foresee at the present time. NAT
assumes no obligation to update the forward-looking statements.

SOURCE Naturally Advanced Technologies Inc.


Source: PR Newswire