Mingri’s Investigation Into Europe Bringing Rixin Carbide Into the Overseas Market
ZHUZHOU, China, April 11, 2012 /PRNewswire-Asia/ — Starting from April 2012, Zhuzhou Mingri Cemented Carbide Co.,Ltd. (hereinafter referred to as “Mingri Carbide”) will begin to adjust product structure and production capacity mainly for the European and overseas market. It is to provide more comprehensive services to those overseas enterprises in need of cemented carbide, and to meet growing customer demand for products.
In order to collect the European market information, the Mingri delegation visited Europe on March 2, 2012. After a detailed survey and data alignment layer, the shareholders held a meeting and decided to begin to adjust product structure and capacity, to increase supply capacity to meet the need of the large demand of European and overseas markets while reducing the production of special-shaped products in small quantities, to put the high-quality carbide anti-skid stud’s pin, cold heading die, and disc cutter as key products, and to play the full role of the advantage item, the item of the stud’s pins (this item has gained a number of patented technologies). Mingri Carbide has input large amounts of manpower, material resources and financial resources into the production line of studs’ pins by recruiting a number of production and technical personnel, introducing more advanced equipment and increasing technological research and development efforts. According to estimations, the production capacity of the anti-skid studs’ pins will amounts to 30 tons / month and above. Mingri is expected to become China’s largest supplier of anti-skid studs’ pins to the European market.
In addition, to optimize product structure and improve productivity, Mingri Carbide mastered a large number of tourist orders through this European trip. Mingri Carbide is located in China’s largest production base of cemented carbide — Zhuzhou, and with relatively stable quality, has had long-term and stable customers in Europe, and won some popularity and reputation. During the expedition, Mingri Carbide has been to Finland, Germany, France and other places to visit old customers, and received a warm reception, consolidated and strengthened the long-term cooperative relations, doubled the purchase orders, and in the meanwhile, established the initial relationship and cooperation with those intention clients. This European trip on March is an important foundation for further rooting into overseas markets.
In the second half of the year, Mingri Carbide will visit Brazil and Spain to further expand overseas markets. In the meanwhile, the company’s own brand “Rixin” brand carbide is currently registered in Finland. It is expected to be a famous overseas brands next year. This is also the starting of strategic steps of Mingri’s overseas development project.
Zhuzhou Mingri Cemented Carbide Co., Ltd was established in May 2001, with 5 million yuan as registered capital, 60 million yuan of total investment. Mingri Carbide is a CCTV brand list company, the only selected cemented carbide enterprise at the Shanghai World Expo.
SOURCE Zhuzhou Mingri Cemented Carbide Co., Ltd.